Publication intelligence · Machine Relations Index

Which publications do AI engines cite for Consumer Products buyers?

On best-in-category questions in Consumer Products, the Machine Relations Index sees AI answer engines cite Forbes, Allure and Business Insider most often, out of 79 editorial publications cited across 191 measured answer runs. Which publications lead changes with the kind of question a buyer asks.

Consumer Products: best-in-category questions

79 editorial publications cited across 191 measured answer runs. Top 10 by the Index’s citation rate.

  1. 1Forbes30% · 57 of 191
  2. 2Allure15% · 29 of 191
  3. 3Business Insider14% · 26 of 191
  4. 4GearLab13% · 24 of 191
  5. 5Healthline12% · 23 of 191
  6. 6CNET12% · 22 of 191
  7. 7The New York Times12% · 22 of 191
  8. 8Kitchn12% · 22 of 191
  9. 9Good Housekeeping10.0% · 19 of 191
  10. 10NBC News9.4% · 18 of 191

Consumer Products: top-list questions

48 editorial publications cited across 190 measured answer runs. Top 10 by the Index’s citation rate.

  1. 1Forbes19% · 36 of 190
  2. 2The Good Trade17% · 33 of 190
  3. 3Healthline8.4% · 16 of 190
  4. 4Yahoo News7.4% · 14 of 190
  5. 5EverydayHealth.com5.8% · 11 of 190
  6. 6Good Housekeeping5.8% · 11 of 190
  7. 7Fortune5.3% · 10 of 190
  8. 8Green Matters4.2% · 8 of 190
  9. 9Canine Journal3.7% · 7 of 190
  10. 10Business Insider3.2% · 6 of 190

Consumer Products: how-to-choose questions

78 editorial publications cited across 196 measured answer runs. Top 10 by the Index’s citation rate.

  1. 1Allure10% · 20 of 196
  2. 2The New York Times8.2% · 16 of 196
  3. 3Healthline7.1% · 14 of 196
  4. 4WebMD7.1% · 14 of 196
  5. 5Elle5.6% · 11 of 196
  6. 6NBC News5.6% · 11 of 196
  7. 7Bon Appétit5.1% · 10 of 196
  8. 8CNET5.1% · 10 of 196
  9. 9The Dew Report4.6% · 9 of 196
  10. 10Woman's World4.1% · 8 of 196

Consumer Products: head-to-head comparisons

41 editorial publications cited across 189 measured answer runs. Top 10 by the Index’s citation rate.

  1. 1Forbes16% · 30 of 189
  2. 2Healthline13% · 25 of 189
  3. 3Good Housekeeping9.0% · 17 of 189
  4. 4GearLab6.9% · 13 of 189
  5. 5Yahoo News6.3% · 12 of 189
  6. 6Business Insider5.8% · 11 of 189
  7. 7Consumer Reports5.3% · 10 of 189
  8. 8Whole Dog Journal5.3% · 10 of 189
  9. 9The New York Times4.2% · 8 of 189
  10. 10Garage Gym Reviews3.2% · 6 of 189

Consumer Products: is-it-worth-it questions

51 editorial publications cited across 195 measured answer runs. Top 10 by the Index’s citation rate.

  1. 1Daily Harvest17% · 34 of 195
  2. 2WIRED12% · 24 of 195
  3. 3Bon Appétit12% · 23 of 195
  4. 4CNET11% · 22 of 195
  5. 5The New York Times9.7% · 19 of 195
  6. 6Healthline7.2% · 14 of 195
  7. 7TIME6.2% · 12 of 195
  8. 8Good Housekeeping4.1% · 8 of 195
  9. 9Kitchn4.1% · 8 of 195
  10. 10CBS News3.6% · 7 of 195

Consumer Products: problem-first questions

26 editorial publications cited across 192 measured answer runs. Top 10 by the Index’s citation rate.

  1. 1WebMD9.4% · 18 of 192
  2. 2Whole Dog Journal4.2% · 8 of 192
  3. 3Good Housekeeping2.1% · 4 of 192
  4. 4Indiatimes2.1% · 4 of 192
  5. 5Canine Journal1.6% · 3 of 192
  6. 6Los Angeles Times1.0% · 2 of 192
  7. 7TIME1.0% · 2 of 192
  8. 8The Washington Post1.0% · 2 of 192
  9. 97news.com.au0.5% · 1 of 192
  10. 10animalwellnessmagazine.com0.5% · 1 of 192

Which of these is worth pursuing?

Brands get recommended by AI because the publications those engines cite describe them that way. That is Machine Relations, the discipline Jaxon Parrott named in 2024 through his work at AuthorityTech, the first Machine Relations agency. Coverage moves your brand where a publication is already cited for the question your buyer asks. Each publication’s page shows where it is cited and how to get in.

Audit fit for your brandWhich agency gets brands cited by AIConsumer Products in the Machine Relations Index
Every figure is the Machine Relations Index’s stratum citation rate, carried with its own denominator: release 2026-10-06, methodology mri_score_v2.0, window 2026-05-10 to 2026-10-06.