The First AI-Native Machine Relations AgencyRead more hereRead more

Get featured in the media AI search cites, at scale.

AuthorityTech places brands in the publications that become source material for ChatGPT, Perplexity, and Google recommendations. Pay only after publication.

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Trusted by innovators for nearly a decade

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to secure the placements AI engines source from

EntrepreneurBusiness InsiderFast CompanyForbesThe Wall Street JournalVentureBeatInc.WiredEntrepreneurBusiness InsiderFast CompanyForbesThe Wall Street JournalVentureBeatInc.Wired
AuthorityTech proof composite: Jaxon Parrott published "PR Worked for Humans. Now It Has to Work for Machines." in Entrepreneur, and an Associated Press / GlobeNewswire release defined Machine Relations. The proof image shows the work cited in Google AI Overview, Google AI Mode, and Grok for Machine Relations queries.

Machine Relations, applied to ourselves and our clientsSee results

AuthorityTech and founder Jaxon Parrott practice Machine Relations on themselves. The Entrepreneur Leadership Network article “PR Worked for Humans. Now It Has to Work for Machines.” (May 2026, by Jaxon Parrott) and an Associated Press / GlobeNewswire release titled “AuthorityTech Founder Jaxon Parrott Defines Machine Relations — Where GEO, AEO, SEO, and PR Fit Together in AI Search” (March 19, 2026) produced citations across the AI ecosystem: Google AI Overview, Google AI Mode (with Yahoo Finance corroboration), and Grok by xAI all cite the work for the query “Public Relations Machine Relations.” Search engines rank machinerelations.ai #1 organically, alongside authoritytech.io blog (“Media Relations Are Becoming Machine Relations”), entrepreneur.com byline, and Jaxon Parrott’s LinkedIn post “The Future of PR Is Machine Relations.” AuthorityTech is the first AI-native Machine Relations agency, founded on the premise that earned media now has two readers: humans and AI systems. AEO, GEO, and AI SEO all fall under Machine Relations: building machine trust via earned media for higher AI visibility and conversions.

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See how we can apply MR to help you own your own category

8Years in business
1,673Publications in our direct network
27Unicorns we've supported
10,000+Earned media placements secured

“Traditional PR was about convincing journalists to write about you to their readers. MR is about earning the published source material AI systems can cite. That still starts with credible publications. The target changed. The trust signal did not.”

The shift

Why the old playbook no longer works

The moat

Why earned media
drives AI citations

AI engines can read your website, but they trust independent sources more. Machine Relations turns earned media into source material AI systems can cite.

Muck Rack's 2026 Generative Pulse found that earned media drives 84% of AI citations, while paid and advertorial content accounts for just 0.3%.

Source: Muck Rack Generative Pulse, 2026
84%AI citations
2026Muck Rack
0.3%Paid / advertorial

Earned media was the dominant cited-source type.

How it works

From strategy call to published source

You set the category direction. AuthorityTech handles the placement work, from brief to publication.

01

Define your narrative

One strategy call maps the category you need to own, the prompts where competitors appear, and the narrative worth placing in credible publications.

02

We match the press

We match that narrative to publications in our 1,673+ outlet network. Outreach is relationship-led, not cold-pitch volume.

03

You pick, we make it happen

You choose the placement path before work starts. Payment stays in escrow until the placement goes live.

04

Published & AI-optimized

We shape the angle before publication so the final coverage is clear to readers, consistent for crawlers, and useful as AI source material.

The result

ChatGPT
Perplexity
Google AI

Published in outlets AI engines already use as source material. Your brand becomes easier to retrieve, cite, and recommend, without relying on your own website as the only proof.

Results

Proof, not activity reports.

10,000+ earned media placements secured. 99.9% placement delivery rate. 1 refund in 8 years.

Source: AuthorityTech internal placement records and client reporting, 2018-2026.

Meetkai

Meetkai

AI Platform

13

Tier-1 placements

478K

Article views

156M

Audience reach

Boxabl

Boxabl

Housing Tech

10+

Placements

10 days

Time to results

Millions

Impressions

Ecoflow

Ecoflow

Clean Energy

3

Tier-1 placements

Forbes, USA Today, Digital Trends

Outlets

140M

Audience reach

Our story

Built because the old model failed us too

After years inside the PR industry, we confirmed what we saw on day one: the model is broken. Agencies charge retainers for effort—not outcomes. They cold-pitch into the void; you pay regardless.

So we spent 8 years building what the industry wouldn't: a direct network of 1,673+ publications and nurtured journalist relationships. AuthorityTech was built from first principles: value-based pricing, warm-only outreach, and guaranteed placements held in escrow. No retainers. No cold pitches. You only pay when you're published.

Jaxon Parrott

Jaxon Parrott

CEO · Coined Machine Relations

Christian Lehman

Christian Lehman

CGO · Operationalizes Machine Relations

Read more →

Deep dive: Machine Relations · Free AI visibility audit

Working with us

We don't work with everyone

Custom engagements, not one-size-fits-all. If we're a fit, we'll map it out on a strategy call.

Invite-only

Every engagement is built around your narrative and the sources your category already trusts.

You only pay when placements go live. AuthorityTech delivers the press; you keep the control.

  • End-to-end placement work, from brief to publication
  • Direct access to 1,673+ tier-one publications
  • Funds held in escrow until placement goes live
  • Custom scope tied to the category you need to own
  • Every placement structured for AI retrieval and citation

Resources

See which outlets AI search already trusts

AuthorityTech is mapping the editorial sources answer engines cite when buyers research B2B categories. The public index shows the outlets surfaced so far from a live study, not our full publication network.

Publication intelligenceUpdated May 29

A live map of the sources AI search is using now.

Built from buyer prompts across the categories where third-party authority decides who gets recommended.

247
buyer prompts
10
B2B categories
6
monitored answer surfaces
55
surfaced outlets so far

Active study. Started May 10. Public sample expands as more runs complete.

Explore the index

Current leaders in the public sample

SourceForge (podcast)

youtube.com

758

citations

Medium

medium.com

225

citations

TechCrunch

techcrunch.com

153

citations

Yahoo News

yahoo.com

132

citations

FAQ

Frequently asked questions

Next step

Strategy call to earned media to authority in AI

Ready to become a source AI can cite?

One strategy call maps your category narrative, the publications that can carry it, and the placements most likely to become AI source material.

Book a strategy call

No retainer · No risk

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