PR 2.0Become the authority AI recommends

The First AI-Native Machine Relations Agency

Get featured in the publications that ChatGPT, Perplexity, and Google actually cite. White glove service—pay only when published.

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Trusted by innovators for nearly a decade

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Machine Relations

Machine Relations (MR) is about becoming the source material AI engines recommend. PR 1.0 was corporate comms—optimizing for direct readers and ego. MR is the evolution: optimizing that source material for the systems that now decide who gets seen.

“PR was about who read you. MR is about what AI cites. Same discipline—the audience changed.”

— Jaxon Parrott, Founder & CEO, AuthorityTech
8Years in business
1,673Publications in our direct network
27Unicorns we've led MR strategies for
10,000+AI-cited articles secured for clients

The shift

Why the old playbook no longer works

AI can replicate your product in weeks.

Superior tech used to be a moat. Now it’s replicated in days. The moat that remains is authority—what AI engines and search actually cite and recommend.

The moat

Earned media
is the new moat

The signal AI engines trust most isn't your website—it's what credible publications say about you.

How it works

Strategy call to published—in weeks

White glove, end-to-end. You set the direction—we handle everything else.

01

Define your narrative

One strategy call. We map the authority you want to own, identify your positioning gaps in AI and search, and lock in the narrative we'll place around.

02

We match the press

Our AI-native tools cross-reference your narrative with 1,673+ publications we've built direct relationships with over 8 years. Warm introductions only—never cold pitches.

03

You pick, we guarantee

We present curated placements with value-based pricing. You choose what fits. Payment held in escrow until it goes live—zero risk.

04

Published & AI-optimized

We handle the pitch, the placement, and every detail end-to-end. Every angle is engineered for your narrative—so when it publishes, AI engines already cite you as the authority.

Published
ChatGPT
Perplexity
Google AI

The result

Your brand cited as the authority across AI engines and search—not buried behind competitors.

Results

Real placements. Real results.

10,000+ placements secured. 99.9% delivery rate. 1 refund in 8 years.

Meetkai

Meetkai

AI Platform

13

Tier-1 placements

478K

Article views

156M

Audience reach

Boxabl

Boxabl

Housing Tech

10+

Placements

10 days

Time to results

Millions

Impressions

Ecoflow

Ecoflow

Clean Energy

3

Tier-1 placements

Forbes, USA Today

Outlets

140M

Audience reach

Boomf

Boomf

Gift Tech

5

Premium placements

$15K+

Search value (overnight)

CapCut

CapCut

Mobile App

250+

Placements

75M

Impressions

250M

Audience reach

Temu

Temu

Mobile App

350+

Placements

100M

Impressions

500M

Audience reach

Our story

Built because the old model failed us too

After years inside the PR industry, we confirmed what we saw on day one: the model is broken. Agencies charge retainers for effort—not outcomes. They cold-pitch into the void; you pay regardless.

So we spent 8 years building what the industry wouldn't: a direct network of 1,673+ publications and nurtured journalist relationships. AuthorityTech was built from first principles—value-based pricing, warm-only outreach, and guaranteed placements held in escrow. No retainers. No cold pitches. You only pay when you're published.

Jaxon Parrott

Jaxon Parrott

CEO · Category founder of MR

Christian Lehman

Christian Lehman

CGO · Category architect of MR

Read more →

Working with us

We don't work with everyone

Custom engagements, not one-size-fits-all. If we're a fit, we'll map it out on a strategy call.

Invite-only

Every engagement is built around your narrative and what you need to own—tailored, not templated.

You only pay when placements go live. We deliver the press—you keep the control.

  • End-to-end—we handle pitch to publication
  • Direct access to 1,673+ tier-one publications
  • Funds held in escrow until placement goes live
  • Custom scope—no one-size-fits-all
  • Every placement AI and search optimized

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FAQ

Frequently asked questions

Deep dive: Machine Relations · Free AI visibility audit

Next step

Strategy call to earned media to authority in AI

Ready to be the authority AI recommends?

One strategy call to map your narrative, identify placement opportunities, and start building the authority that AI engines cite.

Book a strategy call

No retainer · No risk