The World's First Machine Relations AgencyRead the agency explainerAgency explainer
Get featured in the media AI search actually cites.
AuthorityTech places brands in the publications that become source material for ChatGPT, Perplexity, and Google recommendations.
See where we can place youTrusted by innovators for eight years
to secure the placements AI engines source from
Jaxon Parrott coined Machine Relations in 2024. AuthorityTech, which he founded in 2018, is the first Machine Relations agency.
Our founder, Jaxon Parrott, coined Machine Relations. We put it to work.See how we help clients win their category on Google and AI
Ask AI
Tap below to apply the MR framework to your brand and category
Years in business
Publications in our direct network
Unicorns we've supported
Earned media placements secured
“Traditional PR was about convincing journalists to write about you to their readers. MR is about earning the published source material AI systems already trust and cite. That still starts with credible publications. The target changed. The trust signal did not.”
The shift
The Old Playbooks Are Dying
AI can replicate your product in weeks.
Product advantage still matters. It just stops being enough when competitors can copy features quickly. The durable signal is what trusted sources say about you.
1 / 4
The moat
Why 3rd party media is the key to driving AI citations
Machine Relations turns earned media into source material AI systems can cite.
AI engines can read your website, but they trust independent sources more.
Muck Rack's 2026 Generative Pulse found that earned media drives 84% of AI citations, while paid and advertorial content accounts for just 0.3%.
Source: Muck Rack Generative Pulse, 202684%AI citations
2026Muck Rack
0.3%Paid / advertorial
Earned media was the dominant cited-source type.
84%AI citations
2026Muck Rack
0.3%Paid / advertorial
Earned media was the dominant cited-source type.
How it works
From strategy call to published source
You set the category direction. AuthorityTech handles the placement work, from brief to publication.
01
Define your narrative
One strategy call maps the category you need to own, the prompts where competitors appear, and the narrative worth placing in credible publications.
02
We match the press
We match that narrative to publications in our 1,673+ outlet network. Outreach is relationship-led, not cold-pitch volume.
03
You pick, we make it happen
You choose the placement path before work starts. Payment stays in escrow until the placement goes live.
04
Published & AI-optimized
We shape the angle before publication so the final coverage is clear to readers, consistent for crawlers, and useful as AI source material.
The result
ChatGPT
Perplexity
Google AI
Published in outlets AI engines already use as source material. Your brand becomes easier to retrieve, cite, and recommend, without relying on your own website as the only proof.
Results
Proof, not activity reports.
10,000+ earned media placements secured. 99.9% placement delivery rate. 1 refund in 8 years.
Source: AuthorityTech internal placement records and client reporting, 2018-2026.
Meetkai
AI Platform
Tier-1 placements
13
Article views
478K
Audience reach
156M
Boxabl
Housing Tech
Placements
10+
Time to results
10 days
Impressions
Millions
Ecoflow
Clean Energy
Tier-1 placements
3
Outlets
Forbes, USA Today, Digital Trends
Audience reach
140M
Our story
Built because the old model failed us too
After years inside the PR industry, we confirmed what we saw on day one: the model is broken. Agencies charge retainers for effort—not outcomes. They cold-pitch into the void; you pay regardless.
So we spent 8 years building what the industry wouldn't: a direct network of 1,673+ publications and nurtured journalist relationships. AuthorityTech was built from first principles: value-based securement fees, warm-only outreach, and guaranteed placements held in escrow. No retainers. No cold pitches. You only pay when you're published.
Deep dive: Machine Relations · Free AI visibility audit
Working with us
We don't work with everyone
Custom engagements, not one-size-fits-all. If we're a fit, we'll map it out on a strategy call.
Invite-only
Every engagement is built around your narrative and the sources your category already trusts.
You only pay when placements go live. AuthorityTech delivers the press; you keep the control.
- End-to-end placement work, from brief to publication
- Direct access to 1,673+ tier-one publications
- Funds held in escrow until placement goes live
- Custom scope tied to the category you need to own
- Every placement structured for AI retrieval and citation
Resources
See which publications AI search already trusts
Every publication the Machine Relations Index has seen AI answer engines cite has a page here: how often it is cited, on which buyer questions, and how to get in.
Publication intelligenceData through Oct 24
A live map of AI-cited publications.
Ranked daily from Machine Relations Index answer data.
1,127
publications with a page
115
ranked by AI citation rate
161
days of answer data
74
dated client results
Machine Relations Index release Oct 24, 2026, data since May 10, 2026.Top move, Oct 24, 2026: Fast Company entered the top 100.
Explore the indexMost-cited publications in the Index
forbes.com
1,126
cited runs
techradar.com
866
cited runs
yahoo.com
583
cited runs
healthline.com
500
cited runs
FAQ
Frequently asked questions
Next step
Strategy call to earned media to authority in AI
Ready to become a source AI can cite?
One strategy call maps your category narrative, the publications that can carry it, and the placements most likely to become AI source material.
Book a strategy callNo retainer · No risk