Buyer asks AI
“Who handles complex approvals?”
AI shortlist
- Vendor A
- Vendor B
Your brand isn’t listed
The World's First Machine Relations AgencyRead the agency explainerAgency explainer
Get featured in the media AI search actually cites.
AuthorityTech gets your story into the publications ChatGPT, Perplexity, and Google cite when buyers ask who to choose. Fast. At scale. Pay for published work.
See where we can place youTrusted by innovators
Where our clients get featured
The Machine Relations Flywheel
From published coverage to the buyer’s shortlist.
01Relevant coverage
Buyer questions guide the brief and where we place your story.
02A source AI can cite
Published coverage gives AI engines a source beyond your own site.
03The moment of choice
AI may draw on that coverage when people and agents ask:
- A founder asks
“Who leads this category?”
- A buyer asks
“Which company should we choose?”
- An agent researches
“Which company fits the brief?”
- A founder asks
The feedback loopBuild on what AI picks up.
Observed answers guide the next placement.
AuthorityTech developed Machine Relations through years of earning coverage and tracking what AI picked up. We used it to establish our own category. Now we use it to help clients own theirs.
See the coverage we’ve secured for clientsAsk AI
Tap below to apply the MR framework to your brand and category
8
Years in business
1,673
Publications in our direct network
20+
Unicorns we've supported
10,000+
Earned media placements secured
From our founder
“Public Relations built brands through the stories people read. Machine Relations builds brands through the answers people act on. When buyers turn to AI for advice, the evidence behind those answers shapes what they adopt.”
Jaxon Parrott
The shift
AI is writing the buyer’s shortlist.
The first cut happens before the first call.
A buyer asks AI who can solve their problem. If the answer leaves you out, you never get to show them why you’re the better fit.
1 / 4
The moat
Earned media gives AI a reason to name you
See who AI names in your category and which outlets it cites. We earn coverage in the publications that can credibly tell your story.
Give buyers an independent source to check.
In Muck Rack’s May 2026 sample, sources brands neither owned nor paid for made up 84% of cited links. Journalism accounted for 27%, and paid or advertorial content for 0.3%.
Source: Muck Rack Generative Pulse, May 202684%of AI-cited links
May 2026Muck Rack
0.3%Paid / advertorial
Earned media was the dominant cited-source type.
When buyers ask who to choose, relevant coverage gives AI a source beyond your own website. Each engine decides what to cite and whom to recommend.
Source: PR and AI citation evidenceForbesTechCrunchBloomberg
Earned mediaAI source materialChatGPTPerplexityGoogle AI
AI can cite youIf AI struggles to explain what you do, start with GEO or AEO. If buyers need outside evidence to choose you, start with earned media.
Source: Source architecture researchThenMarketing
NowAI engines
AI engines now mediate which sources buyers see.
Machine Relations connects what buyers ask, what independent sources say, and what AI repeats. AuthorityTech is The World's First Machine Relations Agency.
Machine RelationsCoined by Jaxon Parrott in 2024 and practiced by AuthorityTech.
84%of AI-cited links
May 2026Muck Rack
0.3%Paid / advertorial
Earned media was the dominant cited-source type.
How it works
From strategy call to published source
You decide what you want to be known for. AuthorityTech takes the story from brief to publication.
01
Define your narrative
Pick the buyer question you want to own. We map who gets named today and what would make your story worth covering.
02
Find the right outlets
We look at who reaches your buyers, what editors cover, and which publications AI already cites for similar questions.
03
You pick, we make it happen
Agree on the placement before work begins. The fee stays in escrow until the agreed story goes live.
04
Your story goes live
We handle outreach through publication. When the placement runs, you get the link to the story.
The result
ChatGPT
Perplexity
Google AI
A live story your sales team can share. A source AI can cite beyond your own site.
Results
The work is on the record.
10,000+ earned media placements secured. 99.9% placement delivery rate. 1 refund in 8 years.
Source: AuthorityTech internal placement records and client reporting, 2018-2026.
Meetkai
AI Platform
Tier-1 placements
13
Article views
478K
Audience reach
156M
Boxabl
Housing Tech
Placements
10+
Time to results
10 days
Impressions
Millions
Ecoflow
Clean Energy
Tier-1 placements
3
Outlets
Forbes, USA Today, Digital Trends
Audience reach
140M
Our story
Built because the old model failed us too
We saw companies pay for months of PR and still wonder what would run. We wanted a better deal. A clear story, an agreed placement, and a fee tied to what actually went live.
We spent years building direct relationships with journalists and publications. The right story needs the right editor. We bring your angle to the people already covering your market.
Deep dive: Machine Relations · Free AI visibility audit
Working with us
We don't work with everyone
Bring a story worth owning and the proof to back it up. If we’re a fit, we’ll map out where it could run.
Invite-only
Own a story your buyers care about, in the publications they already turn to.
No monthly retainer. The placement fee is held in escrow and released on publication. You set the direction. We handle the placement.
- A story angle grounded in evidence
- Outlets chosen for editorial and audience fit
- Placement format and fee agreed up front
- Pitching and placement handled by AuthorityTech
- A live link you can point buyers to
Resources
See which publications AI actually cites
See which publications AI cites for the questions your buyers ask. Use the Machine Relations Index to find where your story belongs.
Publication intelligenceData through Nov 10
A live map of AI-cited publications.
Ranked daily from Machine Relations Index answer data.
1,409
publications with a page
127
ranked by AI citation rate
178
days of answer data
74
dated client results
Machine Relations Index release Nov 10, 2026, data since May 10, 2026.Engine coverage was uneven for this release.Top move, Nov 10, 2026: The Fabricator moved from #95 to #88.
Explore the indexMost-cited publications in the Index
forbes.com
1,267
cited runs
techradar.com
1,075
cited runs
yahoo.com
707
cited runs
healthline.com
582
cited runs
FAQ
Frequently asked questions
Next step
Strategy call to earned media to authority in AI
What do you want to be known for?
Bring a launch, a point of view, or a competitor you keep seeing in AI answers. We’ll talk through what’s worth taking to the press.
Book a strategy callNo retainer · Pay for published work