Curated

Daily Intelligence Briefings

Analysis on AI visibility shifts, category movements, and machine-first brand strategy.

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Earned Media Authority in the AI Era: 5 Things That Changed in 2026
Afternoon BriefAI Search & Discovery

Earned Media Authority in the AI Era: 5 Things That Changed in 2026

82-89% of AI citations come from earned media. PR Newswire outpaces Forbes by 11x in citation volume. Here are the 5 structural shifts that changed how earned media authority works in the AI era.

Jaxon Parrott|
How to Write PR That Machine Readers Actually Cite in 2026
Afternoon BriefPR Strategy

How to Write PR That Machine Readers Actually Cite in 2026

Most PR is invisible to AI engines—not because they skip the news, but because the writing isn't structured for machine extraction. Here's the structural playbook.

Christian Lehman|
PR for Machine Readers: How to Build Coverage AI Can Actually Cite in 2026
Morning BriefPR Strategy

PR for Machine Readers: How to Build Coverage AI Can Actually Cite in 2026

AI engines don't read your press release. They read the coverage it generates. Here's what makes coverage machine-readable — and why most PR fails this test.

Jaxon Parrott|
Which Publications Get Cited by AI Search Engines in 2026
Afternoon BriefAI Search & Discovery

Which Publications Get Cited by AI Search Engines in 2026

A large-scale study of 366,000 AI search citations reveals which publications actually get cited by ChatGPT, Perplexity, and Gemini — and why your owned content rarely makes the cut.

Christian Lehman|
How Founders Build AI Citation Authority Without Traditional PR in 2026
Afternoon BriefPR Strategy

How Founders Build AI Citation Authority Without Traditional PR in 2026

AI engines don't rank you by press clippings. They rank you by source architecture. Here's what founders are doing instead of traditional PR to build AI citation authority in 2026.

Jaxon Parrott|
How to Get Featured in Forbes to Boost AI Search Visibility in 2026
Afternoon BriefAI Search & Discovery

How to Get Featured in Forbes to Boost AI Search Visibility in 2026

Forbes is the only traditional media outlet cited by AI search engines across every major B2B and B2C sector. Here's how to earn that placement and structure it so AI engines actually cite it.

Christian Lehman|
Share of AI Citation: The PR Metric That Now Matters More Than Impressions in 2026
Afternoon BriefPR Strategy

Share of AI Citation: The PR Metric That Now Matters More Than Impressions in 2026

Most PR teams still optimize for impressions and reach. In 2026, the metric that decides brand visibility is share of AI citation — and it's already being won or lost in your earned media architecture.

Jaxon Parrott|
4 Factors That Determine Your Brand's Perplexity Visibility in 2026
Afternoon BriefAI Search & Discovery

4 Factors That Determine Your Brand's Perplexity Visibility in 2026

Perplexity converts at 6x the rate of organic search — but brand appearance isn't keyword-driven. Here are the 4 factors CMOs can actually control.

Christian Lehman|
AI-Readable Coverage in 2026
Afternoon BriefAI Search & Discovery

AI-Readable Coverage in 2026

AI-readable coverage is earned media and source architecture that AI systems can parse, trust, and cite.

Jaxon Parrott|
AI-Readable Coverage in 2026: What PR Teams Still Get Wrong
Afternoon BriefAI Search & Discovery

AI-Readable Coverage in 2026: What PR Teams Still Get Wrong

AI-readable coverage is earned media and source architecture built so AI systems can crawl, parse, and cite it when buyers ask category questions.

Jaxon Parrott|
AI-Readable Coverage: What Makes PR Content Citable by Machines in 2026
Afternoon BriefAI Search & Discovery

AI-Readable Coverage: What Makes PR Content Citable by Machines in 2026

AI engines don't cite everything that gets published. They cite what they can extract, attribute, and trust. Here's the difference between coverage that exists and coverage that works.

Jaxon Parrott|
How CMOs Can Audit Their PR Strategy for AI Visibility in 2026
Morning BriefPR Strategy

How CMOs Can Audit Their PR Strategy for AI Visibility in 2026

A four-step audit framework for CMOs to measure and improve their PR program's AI citation performance — before competitors do it first.

Christian Lehman|

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