About AuthorityTech

Why we exist

After years inside the PR industry, we confirmed what we saw on day one: the model is broken. Agencies charge retainers for effort—not outcomes. So we built AuthorityTech from first principles: value-based pricing, warm-only outreach, and guaranteed placements held in escrow. No retainers. You only pay when you're published.

Jaxon Parrott coined the term Machine Relations in 2024, and AuthorityTech became the first agency to practice it at scale. PR convinces humans; MR convinces the machines.

Leadership

Jaxon Parrott

Founder & CEO

Coined Machine Relations in 2024. Founder & CEO of AuthorityTech. Entrepreneur columnist.

Site →Entrepreneur →Medium →LinkedIn →X →GitHub →

Christian Lehman

Cofounder & CGO

Cofounder & CGO of AuthorityTech. Operationalizes Machine Relations strategy and growth.

Profile →Medium →LinkedIn →X →

Press & sources

Where you can find us and our bylines. Our client work has appeared in Forbes, TechCrunch, Bloomberg, and 1,673+ publications worldwide.

• Machine Relations (MR) — Flagship MR domain
• Intelligence Hub — Curated insights and briefings
• Blog — MR insights and GEO
• Inc. — AuthorityTech company profile
• The Org — AuthorityTech org chart & team
• Entrepreneur — Jaxon Parrott columnist
• Medium (AuthorityTech) — Company publication
• Medium (Jaxon Parrott) — Jaxon's writing
• Medium (Christian Lehman) — Christian's writing

Find us elsewhere

Official AuthorityTech presence across the web. All links open in a new tab.

• Machine Relations (MR)(Flagship MR domain)
• Intelligence Hub(Curated insights and briefings)
• Blog(MR insights and GEO)
• AI Visibility Audit(Free audit tool)
• GitHub(Open source)
• Machine Relations(machinerelations.ai repo)
• Archive(Editorial archive repo)
• Archive site(Automated editorial ledger)
• LinkedIn(Company page)
• X(Company profile)
• Medium(Medium hub)
• Inc. profile(Inc. company profile)
• The Org(Org chart & company)
• Crunchbase(Company profile)