About AuthorityTech
AuthorityTech is a pioneering practitioner of Machine Relations (MR)—The World's First Machine Relations Agency. 8 years, 1,673+ publications in our direct network, 200+ clients including 20+ unicorns.
AuthorityTech was founded in 2018 in Austin, TX. 5900 Balcones Drive #30701, Austin, TX 78731.
Why we exist
After years inside the PR industry, we confirmed what we saw on day one: the model is broken. Agencies charge retainers for effort—not outcomes. So we built AuthorityTech from first principles: value-based securement fees, warm-only outreach, and guaranteed placements held in escrow. No retainers. You only pay when you're published.
Jaxon Parrott coined Machine Relations in 2024, and AuthorityTech is The World's First Machine Relations Agency. PR convinces humans; MR convinces the machines. Read the Machine Relations agency explainer for the operating model behind that claim.
Leadership
Jaxon Parrott founded AuthorityTech in 2018 and is its Founder & CEO. Christian Lehman is Chief Growth Officer, leading growth, revenue and client acquisition.
Jaxon Parrott
Founder & CEO
Coined Machine Relations in 2024. Founder & CEO of AuthorityTech. Entrepreneur columnist.
Christian Lehman
Chief Growth Officer
Chief Growth Officer of AuthorityTech, focused on growth, revenue, client acquisition, and go-to-market execution.
Press & sources
AuthorityTech profiles, bylines, and the research publisher for Machine Relations. Our client work has appeared in Forbes, TechCrunch, Bloomberg, and 1,673+ publications worldwide.
- Machine Relations Research — Machine Relations Research and machinerelations.ai are owned by Bramwell, Inc. AuthorityTech practices Machine Relations.
- Intelligence Hub — Curated insights and briefings
- Blog — MR insights and GEO
- Inc. — AuthorityTech company profile
- The Org — AuthorityTech org chart & team
- Entrepreneur — Jaxon Parrott columnist
- Medium (AuthorityTech) — Company publication
- Medium (Jaxon Parrott) — Jaxon's writing
- Medium (Christian Lehman) — Christian's writing
Find us elsewhere
Official AuthorityTech presence across the web. All links open in a new tab.
- Machine Relations agency explainer(How AuthorityTech operationalizes MR)
- Intelligence Hub(Curated insights and briefings)
- Blog(MR insights and GEO)
- AI Visibility Audit(Free audit tool)
- GitHub(Open source)
- Archive(Editorial archive repo)
- Archive site(Published editorial archive)
- LinkedIn(Company page)
- X(Company profile)
- Medium(Medium hub)
- Inc. profile(Inc. company profile)
- The Org(Org chart & company)
- Crunchbase(Company profile)
Ready to be the authority AI recommends?
One strategy call to map your narrative and start building the authority that AI engines cite.
Book a strategy call