Publication intelligence · Machine Relations Index
Does being published in The New York Times get your brand cited by AI?
AI answer engines cited The New York Times in 223 of 21,813 measured answer runs (1.0%) across 3 engines over 143 days of collection. That is #7 of 1634 classified editorial publications.
Where The New York Times is cited most
Each row is one buyer category and one question shape the Index measures. The rank is against every source cited on that same set of answer runs, so a placement is worth most where the publication already ranks high for the question your buyer asks.
| Category | Question shape | Citation rate | Cited / observed | Rank |
|---|---|---|---|---|
| Family Software | is-it-worth-it questions | 18% | 23 / 130 | #2 of 162 |
| Consumer Products | how-to-choose questions | 8.2% | 16 / 196 | #8 of 546 |
| Emergent Prosumer | how-to-choose questions | 10% | 13 / 129 | #6 of 255 |
| Emergent Prosumer | is-it-worth-it questions | 14% | 18 / 130 | #5 of 198 |
| Consumer Products | best-in-category questions | 12% | 22 / 191 | #10 of 387 |
| Consumer Products | is-it-worth-it questions | 9.7% | 19 / 195 | #10 of 294 |
| Family Software | how-to-choose questions | 9.7% | 13 / 134 | #7 of 187 |
| Emergent Prosumer | best-in-category questions | 9.2% | 12 / 130 | #12 of 297 |
How to get into The New York Times
Opinion Guest Essays
Guest essays (formerly called Op-Eds) are arguments in the author's own voice, based on fact and drawn from expertise or experience, from people outside The Times. Times Opinion describes three common forms: experts sharing knowledge, first-person accounts, and public officials making their case.
Submit through the online form linked from the Help Center page (https://airtable.com/shrWEYhC2wWUOdCCN). Explain the professional or personal background that connects you to the argument, and include sources for key assertions as hyperlinks or in parentheses.
Typically 800 to 1,200 words, though shorter or longer essays are sometimes published. Must be original and exclusive to The New York Times (not published elsewhere in any form, print or online). Writers must avoid conflicts of interest and follow The Times's ethical journalism policies. Accepted essays are fact-checked and the writer must supply an annotated copy listing sources for each factual assertion. Staff review every submission but may not reply to everyone; if you do not hear back within three business days you may submit the work elsewhere. Responses to other Opinion pieces are discouraged and should go to Letters instead.
The New York Times’s own pageOpinion Video Guest Essays
Short-form opinion videos that make a fact-based argument drawn from the contributor's expertise or personal experience. Contributors do not need to be filmmakers; most come with an idea and Times Opinion Video works with them to produce it.
Submit through the online form linked from the Help Center page (https://airtable.com/shr0X8kEFpJEFK9wv). Include sources for key assertions and describe any production experience or resources you have.
Typically three to seven minutes. Must be original and exclusive to The Times and is fact-checked before publication. Should be somewhat relevant to current events but not narrowly about breaking news. If you do not hear back within a week you may submit elsewhere.
The New York Times’s own pageContact the Newsroom (story ideas)
A newsroom form for readers to send a story idea, feedback on coverage or a question for Times journalists.
Fill out the form on the 'We Want to Hear From You' page and select 'Story idea'.
The Times says it will not be able to respond to every message but reads each one.
The New York Times’s own pageLetters to the Editor
Short reader letters responding to recent Times articles, published on the Letters page.
Email [email protected].
Preferably 150 to 200 words; should generally refer to an article published within the past seven days; include your city or town and phone number; no attachments; must be exclusive to The Times. Open letters and third-party letters are not published. Submissions are not individually acknowledged; writers of selected letters are generally notified within a week. Letters may be edited and shortened.
The New York Times’s own pageConfidential News Tips
Channels for sending confidential, documented news tips to Times journalists, such as evidence of lawbreaking by an official or unethical conduct by a company.
Use the encrypted tip form on the Tips page, Signal (+1 646-951-4771), SecureDrop, or postal mail to Tips, The New York Times, 620 8th Avenue, New York, N.Y. 10018.
The Times asks that feedback, story ideas, pitches and press releases not be sent through these channels. Not every tip receives an individual response; replies come through the same method used to submit. Attachments on the web form must total less than 25MB.
The New York Times’s own pageModern Love
A column of true personal essays about contemporary relationships: finding love, losing love and trying to keep love alive. Writers are paid for published essays.
Email the essay to [email protected] with the subject or a possible title in the subject line; attach it as a Word-compatible document and paste the text into the body of the email.
1,500 to 1,700 words. Must be entirely true (no pseudonyms, composite characters or invented scenes) and previously unpublished, including online. Material generated or modified with generative AI tools is not accepted. Submissions are accepted only September through December and March through June; submissions sent in July, August, January or February are deleted unread. The column aims to respond within three to four months.
The New York Times’s own pageOp-Docs
Times Opinion's series of short documentaries by independent filmmakers. Op-Docs curates independently produced films and pays a licensing fee for films it publishes; it does not fund production.
Submit through the online form linked from the Help Center page (https://airtable.com/appFds7g6DYL0kcsl/paga8gXFWaQhlwZzc/form).
Prefers films under 20 minutes and does not watch films over 30 minutes. Accepts rough cuts, completed films, and written pitches only if they include representative footage. Films up to three years old may be considered; films already online are generally not accepted. Requires an exclusive 30-day worldwide digital premiere on nytimes.com and licenses films in perpetuity. Only submissions that may be a fit receive a response.
The New York Times’s own pageSubmit a Book to The New York Times Book Review
Publishers and authors can submit forthcoming books for review consideration by the Book Review.
Email a PDF of the galley to [email protected], with the publication date, any related press materials and NetGalley or Edelweiss links if applicable.
Submit at least three months before the scheduled publication date. The Book Review cannot respond to individual requests about coverage plans.
The New York Times’s own page
Checked against The New York Times’s own pages on 2026-10-06.
Is a placement here worth pursuing?
It depends on the questions your buyers ask. Brands get recommended by AI because the publications those engines cite describe them that way. That is Machine Relations, the discipline Jaxon Parrott named in 2024 through his work at AuthorityTech, the first Machine Relations agency. The table above is what decides whether coverage in The New York Times moves your brand in AI answers at all: it moves where the publication is already cited for the question your buyer asks, and much less where it is not.
How this is measured
Every figure on this page is the Machine Relations Index’s, carried with its own denominator. The Index runs buyer questions against 3 answer engines and records which sources each answer cites. This release covers 2026-05-10 to 2026-10-06, 143 days of collection. A publication carries a published rank once it clears the Index's evidence floor of 10 observations across 7 collection dates; below it, the standing reads as still collecting. AuthorityTech does not compute these numbers. Machine Relations Index publishes them, release 2026-10-06, methodology mri_score_v2.0.