The AuthorityTech app

What you do in the app

The app is where you make the decisions, from the first question to the live story.

• Start from what AI says now. Tell the app what you want to be known for. It writes the questions your buyers ask from your site, asks ChatGPT, Claude, Perplexity, Google AI Mode and Gemini, and shows you who they name and where they leave you out: your authority gaps.
• Set the narrative each plan will own. Write it in your own words or start from the app's suggestion. Every placement in a plan builds authority behind its narrative, and you can run more than one plan.
• Approve only the placements you want. AuthorityTech's team secures the best-fit opportunities for your plan. Each placement shows the outlet, the kind of placement, when to decide by and its fee. Nothing is bought until you approve.
• Fund placements into escrow. Sign your statement of work and pay by card or bank transfer in the app. The placement fee is held in escrow and released on publication, and your escrow balance is on your Payments page.
• Brief, review and approve. Submit a brief for each placement with the context, proof points and voice the editorial team needs. Review the draft, request edits and approve it before anything goes to the publication.
• Follow each story to publication. My Articles shows where every placement stands, and the link to the story when it goes live.
• Ask as you go. A chat in the app answers questions about your plan, your placements and your drafts.
• Launch a press release. Write it in the app or upload a finished document, and submit it for wire distribution.

What AuthorityTech does for you

You decide in the app. AuthorityTech does the work, so you never pitch an editor yourself.

• Positioning and strategy. On the strategy call, AuthorityTech maps the buyer question you want to own, who gets named today and what would make your story worth covering.
• Pitching and editor relationships. AuthorityTech brings your angle to the people already covering your market, through the direct relationships it has built with journalists and publications.
• Writing and production. Your brief goes to the right journalist or editor, and AuthorityTech manages the production process.
• Placement. AuthorityTech handles outreach through publication. When the placement runs, you get the link to the story.

How it differs from AI PR software and from PR firms

• From tool-only AI PR and AI visibility software. A tool-only product gives you software and leaves the pitching, the editors and the publication to you. In the AuthorityTech app, that part is AuthorityTech's. The app measures what AI says about you, and AuthorityTech earns the coverage.
• From retainer PR firms. No monthly retainer. You pay for each placement you approve, the fee is held in escrow until the story is live, and the app shows you the placements on offer, their fees and where every story stands.

Terms

• Agreed before work begins. You agree to the placement scope and fee before work begins. No monthly retainer.
• Held in escrow. The placement fee is held in escrow and released on publication.
• No rate card. Scope and fees are set with you on the strategy call, and each placement on your plan shows its fee before you approve it.
• If a placement isn't delivered. If the agreed placement misses its 90-day delivery window, qualifying clients can choose an escrow refund or a replacement. Your statement of work and the refund policy explain who qualifies.
• The engines decide what they cite. AuthorityTech secures the agreed placement. Each engine decides what to cite and whom to recommend.

The free AI visibility audit

The free AI visibility audit is the quickest place to start: enter your company and website, and it returns an AI-estimated visibility score and emails it to you. It is an estimate, not a measurement. The measured read comes when you start a plan in the app, which asks the engines your buyers' questions and counts who they name.

Built by The World's First Machine Relations Agency

Jaxon Parrott founded AuthorityTech, The World's First Machine Relations Agency. He coined Machine Relations in 2024, and machinerelations.ai is the home of the discipline.

AuthorityTech built the app around it: every plan starts from what AI answers your buyers, and every placement goes after the narrative you chose. Read what a Machine Relations agency does, or how AuthorityTech works as an AI PR agency.

Frequently asked questions