Publication intelligence · Machine Relations Index
Does being published in Business Insider get your brand cited by AI?
AI answer engines cited Business Insider in 158 of 21,813 measured answer runs (0.7%) across 5 engines over 143 days of collection. That is #13 of 1634 classified editorial publications.
Where Business Insider is cited most
Each row is one buyer category and one question shape the Index measures. The rank is against every source cited on that same set of answer runs, so a placement is worth most where the publication already ranks high for the question your buyer asks.
| Category | Question shape | Citation rate | Cited / observed | Rank |
|---|---|---|---|---|
| Consumer Products | best-in-category questions | 14% | 26 / 191 | #6 of 387 |
| Legacy News Topics | news and topic questions | 1.5% | 33 / 2,138 | #67 of 4,017 |
| Consumer Products | head-to-head comparisons | 5.8% | 11 / 189 | #24 of 329 |
| Healthcare Services | news and topic questions | 1.5% | 9 / 613 | #107 of 1,261 |
| Consumer Finance | problem-first questions | 3.7% | 7 / 191 | #30 of 273 |
| Martech & Advertising | news and topic questions | 1.0% | 6 / 602 | #151 of 1,243 |
| Consumer Products | top-list questions | 3.2% | 6 / 190 | #65 of 489 |
| Consumer Finance | top-list questions | 4.2% | 8 / 192 | #42 of 285 |
How to get into Business Insider
Contributors at Business Insider
Business Insider accepts story pitches from outside contributors that fit the areas it covers, looking for unique, thoughtful analysis, engaging commentary and authoritative advice. Contributors are often high-profile experts and thought leaders: C-suite and former executives, professors, investors, venture capitalists, entrepreneurs, attorneys, consultants and authors.
To write as a contributor or pitch a first-person essay, or if you are a business leader, distinguished expert or influential thought leader looking to place an article on Business Insider, email Debbie Strong at [email protected].
Contributor articles must be original and exclusive to Business Insider. No promotional or sponsored posts; disclose any conflicts of interest. Writers sign a contract when an assignment is accepted, should expect editing and fact-checking, and must provide tangible proof (documents, records, screenshots, emails) to verify identities, employment, financial details and other facts. Business Insider asks for a headshot, bio and proof of credentials, and makes all final decisions on headlines.
Business Insider’s own pageContact individual reporters
Business Insider reporters list their email addresses (and often Signal or WhatsApp handles) on their articles and author pages, and BI directs people to contact reporters directly. Reporters also publish story-specific call-outs inviting people to share experiences through forms or email.
Use the contact details on the relevant reporter's articles or author page.
Not stated.
Business Insider’s own pageBusiness Insider Spotlight Lists (nominations)
Editorial lists highlighting innovators, thought leaders and emerging figures across industries, such as Rising Stars of Wall Street, Real Estate, Venture Capital and Robotics, the AI Power List and Most Innovative CMOs. Many, but not all, lists accept nominations.
Lists open for nominations are linked from the Spotlight Lists page, each with its own nomination article and form. As of this check, the page listed calls for Most Influential Finance Recruiters on Wall Street (nominations by October 2, which has passed) and Rising Stars of Robotics (nominations by October 23, 2026). Upcoming 2027 lists include Rising Stars of Venture Capital, Rising Stars of Brand Marketing, Rising Stars of Longevity, Most Innovative CMOs and Most Promising AI Startups; calls for nominations are linked when they open.
The nomination deadline is typically six weeks before a list's publication date, and publication dates are tentative. The editorial team makes the final decision and the process may change. Each list sets its own criteria; for example, the Rising Stars of Robotics call accepts self-nominations from anywhere in the world, does not require nominees to be young, and does not guarantee feedback on individual nominations.
Business Insider’s own pageSend a tip (secure news tips)
Business Insider depends on sources to investigate important institutions and publishes guidance on sending news tips more securely, including to its Investigations team.
Email the newsroom at [email protected], or contact individual reporters through the email, Signal or WhatsApp details listed on their articles and author pages. Physical mail can be sent to Business Insider, c/o Investigations, 1 Liberty Plaza, Floor 8, New York, NY 10006; Business Insider, c/o Investigations, 44 Montgomery St., Floor 3, San Francisco, CA 94104; or Business Insider, 2nd Floor, WeWork, 145 City Road, London EC1V 1AZ. In-person meetings are described as the most secure option for documents.
BI advises using a nonwork device and nonwork network; it notes email is one of the least secure methods and that Signal is more secure than a phone call. Response policy not stated.
Business Insider’s own pageFreelance writers: personal essays, as-told-to stories and features (business, tech and news)
Paid freelance pitches for Business Insider's business, tech and news verticals, including first-person stories told as personal essays or in as-told-to style, plus reported profiles, trend stories, analysis, visual features, experientials and explainers. BI says it focuses on stories offering candor, detail, advice, regrets and lessons learned about work, career, ambition, burnout, productivity, job searching, relocation, money and relationships.
Email the relevant editor with a Business Insider-style headline in the subject line: Lauryn Haas (careers, small business, entrepreneurship, real estate, personal finance) at [email protected], or Manseen Logan (AI, tech, economy, healthcare, careers) at [email protected]. First-person pieces about airlines, lounges, aviation travel trends, points and airports go to Taylor Rains at [email protected].
Pitches must be exclusive to Business Insider; no promotional or sponsored posts; disclose conflicts of interest. Do not pitch stories BI has already written. Rates vary with reporting, length and experience and are agreed with the editor by email. Same contract, fact-checking, documentation, headshot/bio/credentials and headline policies as for contributors.
Business Insider’s own pageFreelance writers: Business Insider Life team (lifestyle, travel, health, entertainment)
The Life team covers lifestyle (food, travel, style, design, unconventional living), status, health (wellness, sex and relationships, parenting, LGBTQ+, college life) and entertainment, and welcomes pitches of personal essays, as-told-tos, diaries, profiles, reviews and taste tests, experientials and reported features. It says some of its best stories come from people who are not professional writers.
Email the relevant editor with "Pitch" and a headline in the subject line: lifestyle, entertainment or travel ideas to Paige DiFiore at [email protected]; health, parenting, LGBTQ+, sex and relationships or college life to Conz Preti at [email protected]; aviation and points first-person pieces to Taylor Rains at [email protected]. The page also links a Google Form for its grocery diaries series (Aldi, Costco, Trader Joe's shoppers).
Pitches must be exclusive; no promotional or sponsored posts; disclose conflicts of interest. A contract is signed before submission. Writers may not accept freebies, and any press rates must be approved by an editor and acknowledged in the story. Expect revisions and requests for proof such as emails, screenshots or documents. BI makes final decisions on headlines and copy. Rates vary and are agreed with the editor; the grocery diaries form states rates for those stories begin at $175 per piece.
Business Insider’s own pageBooks coverage and book excerpts
Business Insider accepts inquiries about books coverage and submissions of book excerpts.
Email Debbie Strong at [email protected].
Not stated.
Business Insider’s own page
Checked against Business Insider’s own pages on 2026-10-06.
Client results in Business Insider
- Brevo Press Release Distribution: 2026 Marketing Engagement Benchmark Report
Brevo · 2026-04-21
- Lightfield Press Release Distribution: One-Hour CRM Migration Agent
Lightfield · 2026-03-25
- 1RATE Press Release Distribution: 540+ Closed Home Loans Without Last-Minute Mortgage Failures
1RATE · 2026-03-18
- GC Finder Press Release Distribution: AI Agent Platform for Government Contract Discovery
GC Finder · 2026-02-17
Is a placement here worth pursuing?
It depends on the questions your buyers ask. Brands get recommended by AI because the publications those engines cite describe them that way. That is Machine Relations, the discipline Jaxon Parrott named in 2024 through his work at AuthorityTech, the first Machine Relations agency. The table above is what decides whether coverage in Business Insider moves your brand in AI answers at all: it moves where the publication is already cited for the question your buyer asks, and much less where it is not.
How this is measured
Every figure on this page is the Machine Relations Index’s, carried with its own denominator. The Index runs buyer questions against 5 answer engines and records which sources each answer cites. This release covers 2026-05-10 to 2026-10-06, 143 days of collection. A publication carries a published rank once it clears the Index's evidence floor of 10 observations across 7 collection dates; below it, the standing reads as still collecting. AuthorityTech does not compute these numbers. Machine Relations Index publishes them, release 2026-10-06, methodology mri_score_v2.0.