Is a placement in The Wall Street Journal worth pursuing for AI visibility?

It depends on the questions your buyers ask. The Wall Street Journal is cited at 0.5% of the answer runs the Machine Relations Index measures, and the category table on this page shows which buyer questions it is cited on. A placement moves your brand in AI answers where the publication is already cited for the question your buyer asks, and much less where it is not.

Publication intelligence · Machine Relations Index

Does being published in The Wall Street Journal get your brand cited by AI?

AI answer engines cited The Wall Street Journal in 105 of 21,813 measured answer runs (0.5%) across 5 engines over 143 days of collection. That is #22 of 1634 classified editorial publications.

0.5%Citation rateshare of measured answer runs

105Answer runs citing itof 21,813 observed

5Engines measured143 days of collection

#92of 27,747 measured domains#22 of 1634 classified editorial publications

Where The Wall Street Journal is cited most

Each row is one buyer category and one question shape the Index measures. The rank is against every source cited on that same set of answer runs, so a placement is worth most where the publication already ranks high for the question your buyer asks.

Category	Question shape	Citation rate	Cited / observed	Rank
Consumer Finance	top-list questions	22%	42 / 192	#6 of 285
Consumer Finance	best-in-category questions	13%	25 / 191	#13 of 293
Consumer Finance	is-it-worth-it questions	6.8%	13 / 191	#17 of 333
Legacy News Topics	news and topic questions	0.4%	9 / 2,138	#399 of 4,017
Emergent Prosumer	is-it-worth-it questions	2.3%	3 / 130	#71 of 198
Cybersecurity	news and topic questions	0.3%	2 / 623	#586 of 1,338
HR & Talent	news and topic questions	0.3%	2 / 608	#562 of 1,246
Consumer Products	best-in-category questions	1.1%	2 / 191	#198 of 387

How to get into The Wall Street Journal

Op-Eds (Opinion commentary)
Bylined opinion articles from outside contributors on the Journal's Opinion pages. The Journal asks for a strong argument about an issue in the news; responses to a Journal article are treated as letters, not op-eds.
Email the article in the body of the message (not as an attachment) to the Editorial Features Editor at [email protected], with a cover note briefly summarizing the article and the author's day and evening phone numbers. The WSJ Customer Center also lists [email protected] as the contact for the Opinion or Editorial Page.
Must be exclusive to the Journal. Preferred length 400 to 1,000 jargon-free words. The Journal contacts authors of timely articles it wants as soon as possible; for articles it cannot use it says it will respond within 10 business days, and asks writers not to call to confirm receipt or check status before 10 business days have passed. Accepted authors must sign a contract giving the Journal exclusive rights to the article for 30 days after publication.
The Wall Street Journal’s own page
Contact the newsroom
General email contact for the Journal's news department, alongside direct contact with individual reporters.
Email [email protected] (linked as 'the newsroom' on the About Us page), or contact a reporter directly by phone or email as the tips page notes is possible.
The Journal says emails will be read by an appropriate member of staff but it cannot guarantee a response, because of volume and because a message may concern a matter outside the news department's purview. The Customer Center lists [email protected] for corrections and feedback rather than as a dedicated story-pitch address.
The Wall Street Journal’s own page
Letters to the Editor
Short reader letters that respond to a particular and recent WSJ article, published on the Opinion pages.
If responding to an editorial-page article (editorial, opinion column, op-ed, book review or arts review), email [email protected]; responses to other articles go to the news department at [email protected]. Put the headline and publication date of the article you are responding to in the subject line and paste the letter into the body of the email. The Customer Center also lists a postal address: Editor, The Wall Street Journal, 1211 Avenue of the Americas, New York, NY 10036.
Must be exclusive to the Journal and not published elsewhere. Shorter is better; the Journal cites the 272-word Gettysburg Address as the limit, and that count includes your name, location (city, state) and the reference to the original article. End the email with your real name, city, state and phone number; anonymous letters are not published. Letters are edited for length, grammar, style and interest. The Journal tries to read every letter but cannot publish or respond to all of them; publication of selected letters can take a week or two.
The Wall Street Journal’s own page
WSJ Tips
Ways to send news tips or documents to Journal reporters, including secure and anonymous options.
Postal mail to Marcelo Prince, investigations editor, The Wall Street Journal, 1211 Avenue of the Americas, 6th floor, New York, NY 10036; Signal to 347-413-0496; or SecureDrop via the Tor address listed on the tips page. Tipsters may also contact reporters directly by phone or email.
The Journal says the most useful tips are detailed, include some documentation and suggest people it could contact to verify the information. If you want a reply, choose one of the secure methods. Messages are checked regularly but replies may be delayed, and the Journal may not respond to all messages.
The Wall Street Journal’s own page

Checked against The Wall Street Journal’s own pages on 2026-10-06.

Is a placement here worth pursuing?

It depends on the questions your buyers ask. Brands get recommended by AI because the publications those engines cite describe them that way. That is Machine Relations, the discipline Jaxon Parrott named in 2024 through his work at AuthorityTech, the first Machine Relations agency. The table above is what decides whether coverage in The Wall Street Journal moves your brand in AI answers at all: it moves where the publication is already cited for the question your buyer asks, and much less where it is not.

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How this is measured

Every figure on this page is the Machine Relations Index’s, carried with its own denominator. The Index runs buyer questions against 5 answer engines and records which sources each answer cites. This release covers 2026-05-10 to 2026-10-06, 143 days of collection. A publication carries a published rank once it clears the Index's evidence floor of 10 observations across 7 collection dates; below it, the standing reads as still collecting. AuthorityTech does not compute these numbers. Machine Relations Index publishes them, release 2026-10-06, methodology mri_score_v2.0.