Publication intelligence · Machine Relations Index
Does being published in TODAY show get your brand cited by AI?
AI answer engines cited TODAY show in 5 of 21,813 measured answer runs (under 0.1%) across 3 engines over 143 days of collection. It sits below the Index's evidence floor for a published rank, so its standing is still collecting.
Where TODAY show is cited most
Each row is one buyer category and one question shape the Index measures. The rank is against every source cited on that same set of answer runs, so a placement is worth most where the publication already ranks high for the question your buyer asks.
| Category | Question shape | Citation rate | Cited / observed | Rank |
|---|---|---|---|---|
| Consumer Products | best-in-category questions | 1.6% | 3 / 191 | #131 of 387 |
| Consumer Products | how-to-choose questions | 1.0% | 2 / 196 | #257 of 546 |
How to get into TODAY show
Story ideas for TODAY
The general inbox TODAY lists for anyone with a story idea for the show or TODAY.com.
Email [email protected] with your name, your message and the best way to get in touch, as listed under Contact Us on the About TODAY page.
not stated
TODAY show’s own pageViewer callouts (segment submission forms)
TODAY regularly posts pages on today.com asking viewers to apply to take part in specific on-air segments, such as sharing a family recipe in a 'Jenna & Friends' cooking segment or sending a social dilemma for Jenna & Sheinelle to discuss. The TODAY Together hub invites viewers to 'tell us your stories'.
Fill out the form embedded in the individual callout page on today.com. Examples checked: the 'Jenna & Friends' cooking segment form (upload a video or photo of your dish) and the Jenna & Sheinelle social dilemma form.
Varies by callout. The cooking callout says a TODAY producer will reach out only if you are picked; the social dilemma callout asks for 100 words or less and says TODAY 'may' feature you. Callouts are tied to specific segments and are not open-ended pitch channels.
TODAY show’s own pageNBC News Tips
TODAY is a division of NBC News. NBC News runs a newsroom-wide tips system for newsworthy tips on matters of significant public interest, including secure channels.
Email [email protected] or individual journalists directly; Signal +1-646-858-9310; postal mail to Tips, c/o NBC News, 30 Rockefeller Plaza, New York, NY 10112; or SecureDrop via the Tor Browser at the onion address listed on the NBC News Tips page.
A good tip is specific, backed by evidence or documentation, and names people or organizations NBC News can contact to verify it. NBC News reviews all messages but may not respond to all of them; reporters may reply on the platform you used.
TODAY show’s own page
Checked against TODAY show’s own pages on 2026-10-06.
Is a placement here worth pursuing?
It depends on the questions your buyers ask. Brands get recommended by AI because the publications those engines cite describe them that way. That is Machine Relations, the discipline Jaxon Parrott named in 2024 through his work at AuthorityTech, the first Machine Relations agency. The table above is what decides whether coverage in TODAY show moves your brand in AI answers at all: it moves where the publication is already cited for the question your buyer asks, and much less where it is not.
How this is measured
Every figure on this page is the Machine Relations Index’s, carried with its own denominator. The Index runs buyer questions against 3 answer engines and records which sources each answer cites. This release covers 2026-05-10 to 2026-10-06, 143 days of collection. A publication carries a published rank once it clears the Index's evidence floor of 10 observations across 7 collection dates; below it, the standing reads as still collecting. AuthorityTech does not compute these numbers. Machine Relations Index publishes them, release 2026-10-06, methodology mri_score_v2.0.