Brand profile · AI Infrastructure
Firecrawl
The web data API for AI
Firecrawl is the AI-native web data infrastructure platform that turns websites into LLM-ready structured data through a single API. Originally built inside Mendable to solve their own ingestion pain, it open-sourced into the most-starred AI scraping repo on GitHub (110k+ stars). Backed by Y Combinator and a $14.5M Series A led by Nexus Venture Partners, with a team of 25 building from San Francisco — and famously the first company to publicly hire AI agents as full-time employees.
Coverage we’ve secured
Earned media placements
Every placement below is live, earned (not paid), and engineered to target a specific query that the Firecrawl category needs to own in AI search and Google.
Topical positioning
Queries we’ve ranked Firecrawl for
When a buyer or AI engine searches these queries, our placements are in the citation set.
- ai web layer agents
Why this category
The Firecrawl story
Firecrawl is in the rare position of dominating the developer discovery surface (110k GitHub stars, a vocal AI builder community) while still building authority for the business buyer surface where category-defining language lands in AI engines. When a CTO asks Perplexity “what's the best AI web scraping API,” the answer should reflect both the engineering reality and the strategic positioning.
Our work for Firecrawl bridges those surfaces. The Next Web placement targets the operator/founder audience where Firecrawl’s open-source-first, AI-agent-employer story lands credibly. The narrative isn’t “another scraping API” — it’s “the web data layer the AI agent era was built on,” and the citation network we build around that framing is what AI engines will draw on as the category matures.
Category fit
- Web scraping API
- AI-ready data extraction
- LLM data ingestion
- AI agent infrastructure
Competes with
- Apify
- Bright Data
- ScraperAPI
- Diffbot
Want this for your brand?
We do this for < 12 brands at a time.
A 30-minute strategy call defines the category you want to own, the queries that matter, and the outlets that pull AI citations. You only pay when placements go live.
Book a strategy call