Is a placement in Shark Tank worth pursuing for AI visibility?

It depends on the questions your buyers ask. Shark Tank is cited at 0% of the answer runs the Machine Relations Index measures, and the category table on this page shows which buyer questions it is cited on. A placement moves your brand in AI answers where the publication is already cited for the question your buyer asks, and much less where it is not.

Publication intelligence · Machine Relations Index

Does being published in Shark Tank get your brand cited by AI?

The Machine Relations Index has not yet seen AI answer engines cite Shark Tank in its 21,813 measured answer runs over 143 days of collection. Coverage there can still matter to readers; it is not yet what AI engines reach for on the buyer questions the Index measures.

0%Citation rateshare of measured answer runs

0Answer runs citing itof 21,813 observed

0Engines measured143 days of collection

Collectingbelow the evidence floor

How to get into Shark Tank

Apply Online (Shark Tank Casting)
The online casting application for entrepreneurs, inventors, creators and innovators who want to pitch a business, product or idea to the Sharks for investment. It is open to anyone from the idea stage to operating businesses looking to expand.
Follow the 'Apply Online' link on ABC's Shark Tank apply page, which goes to the Shark Tank casting submission site on Casting Crane (https://sharktankcastingseason19.castingcrane.com/). The form asks for contact details, city and state, business or product name and website, category, current phase (idea, research and development, prototype/beta, or operating/shipping), any collaborators, a brief non-confidential description, an optional product photo, and a digital signature.
Eligibility as stated on the casting site: 18 or older (or the age of majority in your state), or a parent or legal guardian must apply on a minor's behalf; legally present in the United States and authorized to participate; neither you nor immediate family or household members may be, or have been in the past year, a full-time employee, officer or director of the production companies (Finnmax LLC, MGM, Amazon's media and entertainment divisions, Sony Pictures Television), ABC or its stations, the Series' sponsors or suppliers, or any Shark or Shark-owned entity; not a candidate for public office, and agree not to become one until one year after your last episode airs; no felony conviction in the previous 10 years (unless expunged); and you must submit to a background check. The producer may change eligibility at any time and may exclude anyone whose connections could create an appearance of impropriety. Submissions are not confidential and earn no compensation or credit. All official communication from the casting team comes from email addresses ending in @sharktanktv.com. No fee is mentioned. No current application deadline is stated on the apply page or the casting site.
Shark Tank’s own page
Attend an Open Call
In-person open casting calls where anyone can give a one-minute pitch of a business, product or idea to a member of the casting team, as they would on the show.
Arrive at a listed open call during the 'Wristbands Distributed' window with a completed Short Application, downloaded from the Open Call page (https://assets.cdn.watchdisneyfe.com/delta/assets/shows/sharktank/ST-Short-Application-v2.pdf). Each collaborator on a team must complete their own application packet (Short Application, Audition Release and Submitted Materials Release).
As of this check the Open Call page says all 2026 open casting calls are closed and new dates will be announced. Open calls are open to the general public; anyone who arrives during the wristband window and receives a wristband gets to pitch. Expect long waits; bags may be checked; parking is not validated; do not call the venue. The Short Application asks for detailed business and financial information (investment sought and equity offered, lifetime and recent sales, gross and net income, outside funding raised), any prior contact with Sharks, and legal history (arrests, charges, convictions, restraining orders, lawsuits). The same eligibility rules as the online application apply, and application materials become the property of Finnmax LLC and are not returned.
Shark Tank’s own page

Checked against Shark Tank’s own pages on 2026-10-06.

Is a placement here worth pursuing?

It depends on the questions your buyers ask. Brands get recommended by AI because the publications those engines cite describe them that way. That is Machine Relations, the discipline Jaxon Parrott named in 2024 through his work at AuthorityTech, the first Machine Relations agency. The table above is what decides whether coverage in Shark Tank moves your brand in AI answers at all: it moves where the publication is already cited for the question your buyer asks, and much less where it is not.

Audit fit for your brand Which agency gets brands cited by AI All ranked publications

How this is measured

Every figure on this page is the Machine Relations Index’s, carried with its own denominator. The Index runs buyer questions against 0 answer engines and records which sources each answer cites. This release covers 2026-05-10 to 2026-10-06, 143 days of collection. A publication carries a published rank once it clears the Index's evidence floor of 10 observations across 7 collection dates; below it, the standing reads as still collecting. AuthorityTech does not compute these numbers. Machine Relations Index publishes them, release 2026-10-06, methodology mri_score_v2.0.