Sitefire

Sitefire operates in the AI visibility layer that traditional SEO tools were not built to serve.

The checkable facts

Read September 24, 2026 from Sitefire's own site and its legal imprint. A German imprint is strong evidence: § 5 TMG obliges the operator to publish its legal identity, so the entity and register entry are verifiable.

Fact	What Sitefire publishes	Source
What it is	“a Generative Engine Optimization (GEO) platform that helps companies improve their visibility in AI-generated answers”	Sitefire, llms.txt
Engine coverage	“Track AI visibility across ChatGPT, Gemini, Perplexity, Claude, and more”	Sitefire
Operating entity	pulse Energy GmbH, Kellerstr. 30, 81667 Munich; commercial registry Munich HRB 299092; VAT DE452862576; managing directors Jochen Madler and Vincent Jeltsch	Imprint, last updated January 8, 2026
US affiliate	pulse Holding Inc., 1111B S Governors Ave STE 80203, Dover, DE 19904	Imprint
Funding	Sitefire publishes no funding round, investor or valuation anywhere on its own site	—
Customer results	“Pointhound: +300% site visits from AI Search” and “Jerry: +78% AI referral traffic”	Sitefire

One thing a diligence reader will check, stated plainly: Sitefire is not a Y Combinator company. The only “YC W26” on Sitefire's site belongs to Chamber, a customer quoted in a testimonial. Sitefire is Chamber's vendor.

Read the customer results with the caveat Sitefire itself attaches: “Every number below comes from the customer's own server logs and analytics — not synthetic scores.” That is a better sourcing statement than most vendors in this category offer, and it is still the customer's own instrumentation rather than an independent audit.

What the product actually is

Sitefire is built for machine readers as much as for human ones, which is unusual enough to be a differentiator worth naming. The site serves markdown to clients that request it, publishes an llms.txt, an OpenAPI schema and an MCP manifest, and documents CMS integrations for Webflow, Framer and dotCMS. A GEO tool that is itself legible to agents is making a coherent argument.

Why this category

AI visibility tooling is a category where buyers cannot tell vendors apart from their copy, because every vendor writes the same three sentences. The separators are engine coverage, how the prompt set is built, and whether the tool reports the whole answer or only the brand mention.

AuthorityTech is Sitefire's earned-media agency. Sitefire also publishes original research in this category, which makes it both a client and a peer publisher — a relationship this page states rather than obscures.