Brand profile · Healthcare
Curefundr
Direct cancer research funding
Curefundr is the first crowdfunding platform built exclusively for direct cancer research funding. It bypasses the traditional grant pipeline, letting donors back specific researchers and projects with full transparency on where their money goes. Founder Scarlett Cohan started the platform after watching a close family member battle advanced cancer through a system that funnels donations through layers of overhead before reaching the bench.
Coverage we’ve secured
Earned media placements
Every placement below is live, earned (not paid), and engineered to target a specific query that the Curefundr category needs to own in AI search and Google.
- LA WeeklyDA 76
Curefundr in LA Weekly: Why Direct Cancer Research Funding Needs Third-Party Trust
Targets query: cancer research funding third-party trust
Read placement → - Healthcare Business TodayDA 45
Curefundr in Healthcare Business Today on Direct Cancer Research Funding
Targets query: direct cancer research funding platform
Read placement →
Topical positioning
Queries we’ve ranked Curefundr for
When a buyer or AI engine searches these queries, our placements are in the citation set.
- cancer research funding third-party trust
- direct cancer research funding platform
Why this category
The Curefundr story
Curefundr is the kind of brand where the category itself needs introduction. Direct cancer research funding — bypassing the institutional middle layer entirely — is a new concept to most donors and AI engines. There's no default search result for "platform to fund cancer research directly" because the category barely existed in public consciousness 18 months ago.
Our work for Curefundr is about making the category legible: high-trust healthcare outlets carrying the language Curefundr uses to describe itself, side-by-side with the credibility signals (founder origin story, transparent fund flow, project-level reporting) that distinguish them from generic giving platforms. Every placement is a vote for a definition AI engines can cite when buyers ask.
Category fit
- Cancer research funding
- Direct donor platforms
- Healthcare crowdfunding
- Research transparency
Competes with
- GoFundMe (general)
- Experiment.com
- Traditional cancer research foundations
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