How to Claim Your Business in ChatGPT: Business Hub Verification, Persona and Insights (2026)
How to claim your business in ChatGPT through Business Hub: who is eligible, each verification method, the separate Persona check, what the insights count, and what claiming does not change.
To claim your business in ChatGPT, sign in to ChatGPT, open Business Hub from the sidebar, find your listing and verify your connection to it with one of the methods OpenAI offers: your business phone, a business email address, a DNS record on your website's domain, or your Shopify store. OpenAI reviews the claim. A second, separate approval, identity verification through Persona, is required before you can publish changes, see insights, connect a product feed or build a Business Agent.
A claimed profile is the record a business keeps about itself inside ChatGPT. OpenAI's own help page says claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations." Claim it so ChatGPT has accurate facts about you, and treat the independent record that answers draw on as separate work.
This guide follows OpenAI's announcement, its Business Hub setup help and its Businesses in ChatGPT policy, read on November 10, 2026. Businesses in ChatGPT is in beta and OpenAI says eligibility may change, so check those pages before you start. This is a guide to the documented process, not a first-hand account of a claim.
Key Takeaways
- Two approvals, not one. The claim approval gets you into Business Hub. Persona approval unlocks editing, insights, product feeds and agents, and adds the blue verified badge.
- Persona can publish for you. If you create a new profile through Persona, OpenAI's approval publishes it automatically, and OpenAI Support cannot delete, unpublish or hide a published profile as part of a setup or ownership request.
- No ads or Enterprise contract needed. Claiming, advertising and publishing a Business Agent are three separate things.
- Insights count less than you might assume. For an online business, a mention counts only when ChatGPT references your website; your brand name alone does not count. A blank metric does not mean zero.
- The answers still draw on other sources. OpenAI says ChatGPT may use other sources when it answers questions about your business.
Who Can Claim a Business in ChatGPT
You can claim a business if you own it or are authorized to represent it. OpenAI's policy forbids impersonating a business, creating fake or duplicate profiles, and misrepresenting ownership, affiliation, credentials or endorsements.
Whether a particular business can claim depends on where it is and what kind of business it is:
- Eligible businesses can claim an existing listing, or add one, where ChatGPT is available and the required verification is supported.
- If you run an eligible online business and cannot find your listing, you may see an option to add it.
- Local stores and restaurants can currently claim only an existing U.S. listing.
- OpenAI may decline a request when a business's offerings or practices raise significant safety or integrity concerns, and it may hold off on some categories until it has safeguards in place.
- Existing OpenAI Enterprise customers and advertisers can also claim through their OpenAI representative.
Business Agents have their own, narrower requirements: an eligible ecommerce or online service business in the U.S. with a website, in an industry allowed by the Business Agents Policy. Some businesses can manage a profile without being eligible for an agent.
Before You Start: Decide Who Holds the Account
The admin who claims a business is the one who can later add teammates and grant an agency access. So decide first which ChatGPT account will own the claim, and make it one the business controls rather than a contractor's or a departing employee's.
- Teammates and agencies each use their own ChatGPT account. If the business is claimed in a ChatGPT workspace, invitees may need to be members of that workspace.
- Claim invitations are personal. Open the link with the email address that received it, and do not forward it to give someone else access.
- Several brands are managed separately. Claiming the main brand does not claim its locations, and central management across a parent company's brands and locations is not currently offered.
Have the verification route ready before you begin. That means access to the business phone, an inbox on the business's email domain, someone who can edit the domain's DNS, or the Shopify admin. For the Persona step, OpenAI says you may need a government-issued ID, business registration information and proof that you are authorized to represent the business. OpenAI asks that the business name, address and any registration or tax number you give match your official business records.
How to Claim Your Business in ChatGPT, Step by Step
- Find your listing. Sign in to ChatGPT, open Business Hub from the sidebar and search for your business by name. Select the listing that matches your business and confirm the ChatGPT account you will use to manage it.
- Choose a verification method. Use one of the methods shown for your business:
- Business phone: choose a text message or an automated call, select Get code and enter the code sent to the number shown.
- Business email: select Get code and enter the code sent to the email address associated with the business.
- Website domain: add the TXT record ChatGPT shows you to your domain's DNS settings, copying the type, name or host, and value exactly. If someone else manages the domain, ask them to add it. DNS changes can take time to appear. Then return to ChatGPT, select Verify domain and finish the remaining prompts.
- Shopify store: select Connect Shopify, review the permissions, sign in to the store you are claiming and follow the prompts.
- Wait for the claim decision. OpenAI reviews the claim and emails you its decision or a request for more information. You can cancel the claim while it is under review.
- Complete Persona identity verification. Select Verify with Persona and submit what it asks for. If you verified the claim another way, you can do this later from your business overview. OpenAI reviews the submission and emails its decision. Submitting to Persona is not approval; the features that need it stay locked until you are approved.
- Update your business information. After both approvals, you can edit your website, description, product or service category, logo, delivery policy and return policy, and add a cover photo and other details. OpenAI reviews and publishes changes, and updates can take time to appear in a listing or an answer.
One warning before step 4: if you use Persona to create a new profile, OpenAI's approval publishes it automatically, with no separate publishing step. Only unpublished draft profiles can be deleted. Continue only when the profile is ready to be public.
If the listing is locked or already claimed
- Contact support appears when a listing is locked. Use it to ask for access. OpenAI also says that individual location profiles of brands on a managed claim process stay locked by default.
- Already claimed by someone else: open the profile, select the more options menu (•••) and choose Dispute ownership, then verify through Persona that you are authorized to represent the business. Claiming or disputing a profile does not change its visibility in ChatGPT.
- Verification failed or expired: follow the instructions in OpenAI's email and use Try again if it is offered. Wait for a pending review to finish before you resubmit.
Optional: Product Feeds and a Business Agent
Product feeds. If you sell products, you can connect a feed so ChatGPT has current prices and availability: a Shopify feed, a CSV upload that follows OpenAI's product feed specification, or a hosted feed URL. Products must follow OpenAI's Commerce policies. OpenAI says connecting a feed does not publish an agent or guarantee that ChatGPT recommends your products.
Business Agents. An eligible business can build an agent that answers customer questions from the information you give it. People reach it from your ChatGPT profile, in a conversation that is labeled and kept separate from ChatGPT's own answers. Review the information it uses, preview it with a question customers often ask, fix anything it gets wrong, then select Publish. The agent can explain products and policies and link to your website. It cannot complete purchases, take bookings or check a customer's order.
Advertising is a third, separate product. OpenAI says businesses can sponsor their Business Agent as a destination for ChatGPT Ads, that sponsored placements are labeled, and that advertising does not influence ChatGPT's independent answers.
What Business Hub Insights Count
After both approvals, the Insights tab shows aggregate activity over the past 28 days. Read each number by OpenAI's own definition:
| Insight | What OpenAI says it counts | What it does not tell you |
|---|---|---|
| Mentions | For an online business, answers where ChatGPT references the business's website. For a local business, answers where ChatGPT shows a result for that location. | How often your brand was named. A brand name alone is not a mention for an online business. |
| Website clicks | How often people click through to your website from ChatGPT. | Whether those visits became leads or sales. |
| Discovery topics | Common themes in ChatGPT answers that mentioned or cited your business. | The prompts people typed or what they intended. |
Businesses do not receive individual prompts or conversations, including chats with their Business Agent. Insights appear only once activity passes a reporting threshold. A blank metric can mean the threshold has not been reached, data is still being collected or reporting is unavailable, so do not read a blank as zero.
These are OpenAI's figures for one product, ChatGPT. Keep them apart from any measurement you run yourself across engines and questions, and do not add them together.
What Claiming Does Not Change
A claimed profile gives ChatGPT accurate facts from the business itself. It does not decide whether ChatGPT recommends you. OpenAI is direct about this: claiming "doesn't guarantee increased visibility," advertising "doesn't influence ChatGPT's independent answers," and ChatGPT "may also draw on other sources" when it answers questions about your business.
The profile also has rules. OpenAI's policy requires accurate, current information. It forbids fabricated reviews and endorsements, unsupported guarantees, and claims about prices, availability, qualifications or likely results that are false or misleading. Links must be relevant and lead where they say. OpenAI may reject content, limit profile management or remove a profile for violations.
That leaves the larger question: what the sources ChatGPT trusts say about you when a buyer asks for a recommendation. Our guide to getting your brand cited in ChatGPT covers crawler access, the third-party sources ChatGPT cites and how to measure them. Our guide to showing up in ChatGPT recommendations covers how to measure recommendations and their commercial result separately.
How AuthorityTech Approaches This
AuthorityTech is The World's First Machine Relations Agency. A Business Hub profile is the record a business writes about itself. The work we do is the independent record: earned coverage in the publications AI engines already cite for a client's buying questions. Both matter, and they are different jobs. The client should own its ChatGPT account and grant any agency access through Business Hub, and identity documents should go only to Persona. No agency can make ChatGPT recommend a business, and OpenAI says claiming does not guarantee it either.
See how AuthorityTech scopes earned media and Machine Relations measurement →
FAQ
Is it free to claim my business in ChatGPT?
OpenAI's help page says you do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business, and that claiming, advertising and publishing an agent are separate. You need a ChatGPT account and an offered verification method.
How long does verification take?
OpenAI says review time varies. Both the claim and the Persona submission are reviewed, and OpenAI emails its decision or asks for more information. Wait for a review to finish before trying again.
Will claiming my business make ChatGPT recommend it more often?
OpenAI says claiming lets you manage the information you provide, but it doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations. ChatGPT may also use other sources about your business.
Can an agency claim my business for me?
OpenAI's policy lets you manage a profile only if you own the business or are authorized to represent it. The documented route for agencies is access: the admin who claimed the business grants an agency access from Business Hub, and each person uses their own ChatGPT account.
What is the blue check on a ChatGPT business profile?
It is the verified badge, and it appears after your Persona verification is approved. Claiming a business alone does not add it.
Can I delete my business profile from ChatGPT?
Only unpublished draft profiles can be deleted. OpenAI Support cannot delete, unpublish or hide a published profile as part of a setup or ownership request.
Why are my Business Hub insights blank?
Insights appear only once activity reaches a reporting threshold. A blank metric can also mean data is still being collected or reporting is unavailable. OpenAI says it does not necessarily mean zero activity and suggests contacting support if it stays blank.
Does a Business Hub mention count every time ChatGPT names my brand?
No. For an online business, OpenAI counts a mention when ChatGPT references your website; naming the brand alone does not count. Measure brand naming in answers separately if it matters to you.