AI Visibility

AI Visibility measures how often and how prominently your brand appears when AI engines answer questions relevant to your market. It is the AI-era equivalent of search visibility — but instead of ranking on a results page, you are being cited in a generated answer.

Why AI Visibility Matters

Discovery is shifting from search to synthesis. Buyers increasingly ask AI assistants for recommendations instead of scrolling through Google results. If your brand has low AI visibility, you are invisible to a growing share of your market — and that share is accelerating. Research shows brands with strong AI visibility see 3.2x higher conversion from AI-referred traffic compared to those relying on owned content alone.

How to Measure AI Visibility

AI visibility is measured across multiple dimensions:

• Citation frequency — How often AI engines mention your brand
• Citation context — Whether you are cited as a leader, alternative, or footnote
• Query coverage — What percentage of relevant queries trigger your brand
• Engine breadth — Consistency across ChatGPT, Perplexity, Gemini, AI Overviews
• Share of voice — Your citation share versus competitors

AuthorityTech's AI Visibility Audit provides a free assessment of your current AI visibility across all major engines.

How to Improve AI Visibility

The primary levers are earned authority in publications AI engines trust, entity signal optimization, and GEO techniques that make your content citable. Technical optimization alone is insufficient — 82-89% of AI citations reference third-party publications, making tier-1 media placements the single highest-impact investment.

A growing share of AI visibility impact is zero-click — brand impressions that occur entirely within AI interfaces. This makes direct citation tracking, not web analytics, the authoritative measurement layer for AI visibility.