<- Back to curated
Morning BriefGEO / AEO

The 8 GEO Trends That Just Got Published—And What To Do About Each One

Your tactical playbook for the Brandi AI 2026 predictions.

Christian Lehman|
The 8 GEO Trends That Just Got Published—And What To Do About Each One

Your tactical playbook for the Brandi AI 2026 predictions.

Brandi AI dropped their 2026 Generative Engine Optimization (GEO) trends report yesterday, and it's the clearest industry roadmap I've seen for how AI visibility will evolve this year.

But trend reports are useless without action items. So let's break down each of their eight predictions and what you should actually do about them.

Trend 1: GEO Becomes a Standard Marketing Practice

The prediction: By mid-2026, every marketing team will track AI citation frequency alongside web traffic and search rankings.

What this actually means: GEO isn't a nice-to-have anymore. If you're not measuring how often your brand appears in AI-generated answers, you're operating blind.

Your action items:

  • Set up baseline tracking this week for your top 10 target queries across ChatGPT, Perplexity, and Gemini
  • Manually run those queries weekly and document where (and whether) you appear
  • If budget allows, evaluate commercial GEO tracking tools—they're proliferating fast
  • Add "AI citation rate" to your monthly marketing KPIs

Timeline: Implement basic tracking within 30 days; formalize reporting by Q2.

Trend 2: The Return of "Content Is King"

The prediction: AI systems reward authority combined with recent, consistent content production. Brands publishing 12+ optimized pieces monthly see up to 200x faster visibility gains than those publishing four.

What this actually means: Volume matters again, but not spam volume. AI systems favor authoritative content that's also recent and consistent. One without the other underperforms.

Your action items:

  • Audit your current publishing cadence. Are you hitting 12+ pieces per month?
  • If not, identify gaps: Is it bandwidth, strategy, or resources?
  • Prioritize expert-authored content over generic SEO fodder—AI systems detect authority signals
  • Create a content calendar that maintains consistency (AI systems notice publication patterns)

Timeline: Establish sustainable 12+/month cadence by end of Q1.

Trend 3: The GEO Leaders vs. Laggards Divide

The prediction: By late 2026, a widening gap will separate brands that proactively manage AI visibility from those that don't. The gap will compound.

What this actually means: This is a warning about competitive moats. Early GEO investment creates compounding advantages that become increasingly difficult for laggards to overcome.

Your action items:

  • Conduct a competitive AI visibility audit: How do you appear vs. your top 3 competitors across key queries?
  • Identify queries where competitors are cited and you're not—these are vulnerability zones
  • Document your findings and present to leadership as a competitive threat assessment
  • Argue for GEO investment based on competitive positioning, not just optimization best practices

Timeline: Complete competitive audit within 45 days; secure investment decisions by Q2.

Trend 4: The Collapse of the Clickstream

The prediction: AI-generated answers reduce clicks. PPC becomes less reliable. Traffic patterns shift as AI-referred visitors arrive through non-traditional pages.

What this actually means: Your conversion funnel is changing. AI-referred traffic behaves differently than search traffic, and it often lands on pages you didn't optimize for conversion.

Your action items:

  • Segment your analytics to identify AI-referred traffic (look for Perplexity referrals, ChatGPT plugins, etc.)
  • Analyze which pages AI is citing—are those pages conversion-optimized?
  • Update your blog and resource pages with clearer CTAs (AI often cites these vs. homepages)
  • Reconsider PPC budget allocation as click-through behavior shifts
  • Track "zero-click" brand lift by monitoring direct traffic and branded searches alongside AI citations

Timeline: Analytics segmentation this month; conversion optimization ongoing.

Trend 5: PR Moves from Cost Center to Growth Lever

The prediction: PR will expand beyond media outreach to shape how AI systems describe markets, companies, and products. PR becomes directly connected to AI visibility KPIs.

What this actually means: Earned media isn't just about human audiences anymore. The coverage you earn trains AI systems that then recommend you (or don't) to millions of users.

Your action items:

  • Share this trend with your PR team or agency—ensure they understand the AI visibility connection
  • Request that PR reports include AI citation tracking alongside traditional coverage metrics
  • Prioritize publications that AI systems actually cite (not just high-traffic outlets)
  • Ensure press releases and earned media include clear, quotable expertise AI can extract
  • If your agency can't discuss AI visibility, it's time to evaluate alternatives

Timeline: Align PR strategy with AI visibility goals within 60 days.

Trend 6: The GEO Tools Gold Rush

The prediction: New platforms will emerge showing marketers how often their brand appears in AI answers. These tools will "rapidly erode the market share of traditional tactical SEO tools."

What this actually means: The tools landscape is shifting. Your current SEO stack may not measure what matters most in an AI-first discovery environment.

Your action items:

  • Inventory your current martech stack for AI visibility capabilities
  • Trial 2-3 emerging GEO platforms (many offer free tiers or demos)
  • Evaluate tools on: citation tracking accuracy, competitive benchmarking, narrative monitoring, actionable recommendations
  • Budget for potential tool additions in H2 2026 planning

Timeline: Tool evaluation complete by end of Q1; procurement decisions by Q2.

Trend 7: Advertising Inside AI Answers

The prediction: Advertising will shift from buying clicks to paying for transparent, labeled inclusion in AI responses.

What this actually means: Native AI advertising is coming. This is early stage, but expect beta programs from major AI platforms within 2026.

Your action items:

  • Monitor announcements from OpenAI, Google, Anthropic, and Perplexity for sponsored content beta programs
  • Budget experimental spend for AI advertising testing when programs launch
  • Prepare compliant ad creative—AI advertising will likely require high transparency and disclosure
  • Document organic AI visibility now so you can measure incremental impact of paid AI placements later

Timeline: Tracking phase—stay informed, prepare to move fast when programs launch.

Trend 8: The Redefinition of Influencer Marketing

The prediction: Influencer value will increasingly depend on whether their content is cited by AI systems, not just follower counts.

What this actually means: AI systems cite authoritative sources. If an influencer's content gets picked up by AI as reference material, their reach extends far beyond their direct audience.

Your action items:

  • Audit your current influencer partnerships: Is their content structured for AI citation (blogs, in-depth posts) or purely social?
  • Prioritize influencers who produce long-form, attributable content over those focused only on ephemeral social posts
  • Track whether influencer content appears in AI citations for your target queries
  • Consider "AI amplification potential" as a factor in influencer selection alongside traditional metrics

Timeline: Integrate AI citation tracking into influencer evaluation by Q2.

The Meta-Takeaway

Across all eight trends, one pattern emerges: AI visibility is no longer optional, and it's no longer separate from your core marketing activities.

Every function—content, PR, paid media, influencer, analytics—needs to account for how AI systems discover, evaluate, and recommend brands.

The good news: Most competitors haven't made this shift yet. The brands that move in Q1 2026 will have meaningful advantages by Q4.

The bad news: The window is closing. The compounding nature of AI visibility means early movers pull ahead while laggards fall further behind.

Don't just read trend reports. Execute on them.

Need help translating GEO trends into action? AuthorityTech builds AI-native earned media strategies that ensure you're cited where it counts. We'll show you exactly where you appear (and don't) in AI-generated answers—and fix the gaps.