---
title: "TODAY show: AI citation standing"
description: "AI answer engines cited TODAY show in 5 of 21,813 measured answer runs (under 0.1%) across 3 engines over 143 days of collection. It sits below the Index's evidence floor for a published rank, so its standing is still collecting."
canonical: https://authoritytech.io/publications/today
---

# TODAY show: AI citation standing

AI answer engines cited TODAY show in 5 of 21,813 measured answer runs (under 0.1%) across 3 engines over 143 days of collection. It sits below the Index's evidence floor for a published rank, so its standing is still collecting.

Canonical URL: https://authoritytech.io/publications/today
Publication: TODAY show (today.com)
Source: Machine Relations Index, release 2026-10-06

## AI citation standing
- Citation rate: under 0.1% of measured answer runs
- Answer runs citing it: 5 of 21,813 observed
- Answer engines measured: 3
- Collection dates: 143
- Rank: below the Index's evidence floor for a published rank; still collecting
## Where TODAY show is cited most
| Category | Question shape | Citation rate | Cited / observed | Rank |
| --- | --- | --- | --- | --- |
| [Consumer Products](https://authoritytech.io/publications/consumer-products-buyers.md) | best-in-category questions | 1.6% | 3 / 191 | #131 of 387 |
| [Consumer Products](https://authoritytech.io/publications/consumer-products-buyers.md) | how-to-choose questions | 1.0% | 2 / 196 | #257 of 546 |
## How to get into TODAY show
- **Story ideas for TODAY**: The general inbox TODAY lists for anyone with a story idea for the show or TODAY.com. Email todaystories@nbcuni.com with your name, your message and the best way to get in touch, as listed under Contact Us on the About TODAY page. not stated Official page: https://www.today.com/about/today-rcna226078
- **Viewer callouts (segment submission forms)**: TODAY regularly posts pages on today.com asking viewers to apply to take part in specific on-air segments, such as sharing a family recipe in a 'Jenna & Friends' cooking segment or sending a social dilemma for Jenna & Sheinelle to discuss. The TODAY Together hub invites viewers to 'tell us your stories'. Fill out the form embedded in the individual callout page on today.com. Examples checked: the 'Jenna & Friends' cooking segment form (upload a video or photo of your dish) and the Jenna & Sheinelle social dilemma form. Varies by callout. The cooking callout says a TODAY producer will reach out only if you are picked; the social dilemma callout asks for 100 words or less and says TODAY 'may' feature you. Callouts are tied to specific segments and are not open-ended pitch channels. Official page: https://www.today.com/together
- **NBC News Tips**: TODAY is a division of NBC News. NBC News runs a newsroom-wide tips system for newsworthy tips on matters of significant public interest, including secure channels. Email tips@nbcuni.com or individual journalists directly; Signal +1-646-858-9310; postal mail to Tips, c/o NBC News, 30 Rockefeller Plaza, New York, NY 10112; or SecureDrop via the Tor Browser at the onion address listed on the NBC News Tips page. A good tip is specific, backed by evidence or documentation, and names people or organizations NBC News can contact to verify it. NBC News reviews all messages but may not respond to all of them; reporters may reply on the platform you used. Official page: https://www.nbcnews.com/tips/
Checked against TODAY show's own pages on 2026-10-06.
## Is a placement here worth pursuing?
It depends on the questions your buyers ask. Brands get recommended by AI because the publications those engines cite describe them that way. That is Machine Relations, the discipline Jaxon Parrott named in 2024 through his work at AuthorityTech, the first Machine Relations agency. Coverage in TODAY show moves your brand in AI answers where the publication is already cited for the question your buyer asks, and much less where it is not.
## How this is measured
Every figure is the Machine Relations Index's, carried with its own denominator. AuthorityTech does not compute them. Release 2026-10-06, methodology mri_score_v2.0.
Window: 2026-05-10 to 2026-10-06, 143 days of collection.
Evidence floor for a published rank: 10 observations across 7 collection dates.

## Links

- [All ranked publications](https://authoritytech.io/publications.md)
- [Machine Relations Index](https://machinerelations.ai/machine-relations-index)
- [Which agency gets brands cited by AI through earned media](https://authoritytech.io/blog/best-ai-pr-agencies-2026.md)
- [What is Machine Relations](https://machinerelations.ai/glossary/machine-relations)