---
title: "Which publications do AI engines cite for Emergent Prosumer buyers?"
description: "On best-in-category questions in Emergent Prosumer, the Machine Relations Index sees AI answer engines cite TechRadar, T3 and GearLab most often, out of 40 editorial publications cited across 130 measured answer runs. Which publications lead changes with the kind of question a buyer asks."
canonical: https://authoritytech.io/publications/emergent-prosumer-buyers
---

# Which publications do AI engines cite for Emergent Prosumer buyers?

On best-in-category questions in Emergent Prosumer, the Machine Relations Index sees AI answer engines cite TechRadar, T3 and GearLab most often, out of 40 editorial publications cited across 130 measured answer runs. Which publications lead changes with the kind of question a buyer asks.

Canonical URL: https://authoritytech.io/publications/emergent-prosumer-buyers
Category: Emergent Prosumer
Source: Machine Relations Index, release 2026-10-06

## Emergent Prosumer: best-in-category questions

40 editorial publications cited across 130 measured answer runs. Top 10 by the Index's citation rate.

| # | Publication | Citation rate | Cited / observed |
| --- | --- | --- | --- |
| 1 | [TechRadar](https://authoritytech.io/publications/techradar.md) | 24% | 31 / 130 |
| 2 | [T3](https://authoritytech.io/publications/t3.md) | 14% | 18 / 130 |
| 3 | [GearLab](https://authoritytech.io/publications/outdoorgearlab.md) | 11% | 14 / 130 |
| 4 | [Engadget](https://authoritytech.io/publications/engadget.md) | 10% | 13 / 130 |
| 5 | [The New York Times](https://authoritytech.io/publications/nytimes.md) | 9.2% | 12 / 130 |
| 6 | [CNET](https://authoritytech.io/publications/cnet.md) | 6.2% | 8 / 130 |
| 7 | [Popular Mechanics](https://authoritytech.io/publications/popularmechanics.md) | 5.4% | 7 / 130 |
| 8 | [Forbes](https://authoritytech.io/publications/forbes.md) | 4.6% | 6 / 130 |
| 9 | [Consumer Reports](https://authoritytech.io/publications/consumerreports.md) | 3.9% | 5 / 130 |
| 10 | [IGN](https://authoritytech.io/publications/ign.md) | 3.9% | 5 / 130 |

## Emergent Prosumer: top-list questions

39 editorial publications cited across 131 measured answer runs. Top 10 by the Index's citation rate.

| # | Publication | Citation rate | Cited / observed |
| --- | --- | --- | --- |
| 1 | [Digital Camera World](https://authoritytech.io/publications/digitalcameraworld.md) | 18% | 24 / 131 |
| 2 | [PCMag](https://authoritytech.io/publications/pcmag.md) | 15% | 20 / 131 |
| 3 | [TechRadar](https://authoritytech.io/publications/techradar.md) | 15% | 20 / 131 |
| 4 | [DroneXL](https://authoritytech.io/publications/dronexl.md) | 6.9% | 9 / 131 |
| 5 | [The New York Times](https://authoritytech.io/publications/nytimes.md) | 6.9% | 9 / 131 |
| 6 | [CNET](https://authoritytech.io/publications/cnet.md) | 6.1% | 8 / 131 |
| 7 | [Windows Central](https://authoritytech.io/publications/windowscentral.md) | 5.3% | 7 / 131 |
| 8 | [IT Pro](https://authoritytech.io/publications/itpro.md) | 3.0% | 4 / 131 |
| 9 | [tomsguide.com](https://authoritytech.io/publications/tomsguide.md) | 3.0% | 4 / 131 |
| 10 | [cined.com](https://authoritytech.io/publications/cined.md) | 2.3% | 3 / 131 |

## Emergent Prosumer: how-to-choose questions

33 editorial publications cited across 129 measured answer runs. Top 10 by the Index's citation rate.

| # | Publication | Citation rate | Cited / observed |
| --- | --- | --- | --- |
| 1 | [TechRadar](https://authoritytech.io/publications/techradar.md) | 15% | 19 / 129 |
| 2 | [The New York Times](https://authoritytech.io/publications/nytimes.md) | 10% | 13 / 129 |
| 3 | [CNET](https://authoritytech.io/publications/cnet.md) | 6.2% | 8 / 129 |
| 4 | [PCMag](https://authoritytech.io/publications/pcmag.md) | 6.2% | 8 / 129 |
| 5 | [Tech Times](https://authoritytech.io/publications/tech-times.md) | 3.9% | 5 / 129 |
| 6 | [Forbes](https://authoritytech.io/publications/forbes.md) | 3.1% | 4 / 129 |
| 7 | [projectorcentral.com](https://authoritytech.io/publications/projectorcentral.md) | 2.3% | 3 / 129 |
| 8 | [projectorreviews.com](https://authoritytech.io/publications/projectorreviews.md) | 2.3% | 3 / 129 |
| 9 | [Requiem for a Dream](https://authoritytech.io/publications/requiemforadream.md) | 2.3% | 3 / 129 |
| 10 | [whathifi.com](https://authoritytech.io/publications/whathifi.md) | 2.3% | 3 / 129 |

## Emergent Prosumer: head-to-head comparisons

21 editorial publications cited across 124 measured answer runs. Top 10 by the Index's citation rate.

| # | Publication | Citation rate | Cited / observed |
| --- | --- | --- | --- |
| 1 | [PCMag](https://authoritytech.io/publications/pcmag.md) | 8.9% | 11 / 124 |
| 2 | [Mario So](https://authoritytech.io/publications/mariosomedia.md) | 6.5% | 8 / 124 |
| 3 | [FILM GEAR REVIEW](https://authoritytech.io/publications/filmgearreview.md) | 4.8% | 6 / 124 |
| 4 | [Digital Camera World](https://authoritytech.io/publications/digitalcameraworld.md) | 4.0% | 5 / 124 |
| 5 | [Roam Wired](https://authoritytech.io/publications/roamwired.md) | 3.2% | 4 / 124 |
| 6 | [tomsguide.com](https://authoritytech.io/publications/tomsguide.md) | 3.2% | 4 / 124 |
| 7 | [T3](https://authoritytech.io/publications/t3.md) | 2.4% | 3 / 124 |
| 8 | [GearLab](https://authoritytech.io/publications/outdoorgearlab.md) | 1.6% | 2 / 124 |
| 9 | [shelterinsider.com](https://authoritytech.io/publications/shelterinsider.md) | 1.6% | 2 / 124 |
| 10 | [slashgear.com](https://authoritytech.io/publications/slashgear.md) | 1.6% | 2 / 124 |

## Emergent Prosumer: is-it-worth-it questions

33 editorial publications cited across 130 measured answer runs. Top 10 by the Index's citation rate.

| # | Publication | Citation rate | Cited / observed |
| --- | --- | --- | --- |
| 1 | [The New York Times](https://authoritytech.io/publications/nytimes.md) | 14% | 18 / 130 |
| 2 | [Forbes](https://authoritytech.io/publications/forbes.md) | 12% | 16 / 130 |
| 3 | [TechRadar](https://authoritytech.io/publications/techradar.md) | 12% | 15 / 130 |
| 4 | [Tech Times](https://authoritytech.io/publications/tech-times.md) | 9.2% | 12 / 130 |
| 5 | [Engadget](https://authoritytech.io/publications/engadget.md) | 6.2% | 8 / 130 |
| 6 | [Tech Advisor](https://authoritytech.io/publications/techadvisor.md) | 5.4% | 7 / 130 |
| 7 | [TechCrunch](https://authoritytech.io/publications/techcrunch.md) | 3.1% | 4 / 130 |
| 8 | [Expert Reviews](https://authoritytech.io/publications/expertreviews.md) | 2.3% | 3 / 130 |
| 9 | [Fortune](https://authoritytech.io/publications/fortune.md) | 2.3% | 3 / 130 |
| 10 | [pzoductreview.online](https://authoritytech.io/publications/pzoductreview.md) | 2.3% | 3 / 130 |

## Emergent Prosumer: problem-first questions

15 editorial publications cited across 131 measured answer runs. Top 10 by the Index's citation rate.

| # | Publication | Citation rate | Cited / observed |
| --- | --- | --- | --- |
| 1 | [Yahoo News](https://authoritytech.io/publications/yahoo-news.md) | 3.8% | 5 / 131 |
| 2 | [Digital Camera World](https://authoritytech.io/publications/digitalcameraworld.md) | 1.5% | 2 / 131 |
| 3 | [Digital Photography Review](https://authoritytech.io/publications/digital-photography-review.md) | 1.5% | 2 / 131 |
| 4 | [The New York Times](https://authoritytech.io/publications/nytimes.md) | 1.5% | 2 / 131 |
| 5 | [postbreaker.com](https://authoritytech.io/publications/postbreaker.md) | 1.5% | 2 / 131 |
| 6 | [skymedia.com.sg](https://authoritytech.io/publications/skymedia.md) | 1.5% | 2 / 131 |
| 7 | [Business Insider](https://authoritytech.io/publications/business-insider.md) | 0.8% | 1 / 131 |
| 8 | [CNET](https://authoritytech.io/publications/cnet.md) | 0.8% | 1 / 131 |
| 9 | [Consumer Reports](https://authoritytech.io/publications/consumerreports.md) | 0.8% | 1 / 131 |
| 10 | [DroneXL](https://authoritytech.io/publications/dronexl.md) | 0.8% | 1 / 131 |

## Which of these is worth pursuing?

Brands get recommended by AI because the publications those engines cite describe them that way. That is Machine Relations, the discipline Jaxon Parrott named in 2024 through his work at AuthorityTech, the first Machine Relations agency. Coverage moves your brand where a publication is already cited for the question your buyer asks.

## How this is measured

Every figure is the Machine Relations Index's stratum citation rate, carried with its own denominator. Release 2026-10-06, methodology mri_score_v2.0.

## Links

- [All ranked publications](https://authoritytech.io/publications.md)
- [Emergent Prosumer in the Machine Relations Index](https://machinerelations.ai/index/categories/emergent-prosumer)
- [Which agency gets brands cited by AI through earned media](https://authoritytech.io/blog/best-ai-pr-agencies-2026.md)