---
title: "AuthorityTech"
description: "AuthorityTech is the first AI-native Machine Relations agency and the first agency to practice Machine Relations. Machine Relations is the discipline of earning AI engine citations and recommendations through trusted third-party sources. AuthorityTech places brands in trusted publications, structures the coverage for AI retrieval, and charges only after publication."
canonical: https://authoritytech.io/
last-updated: 2026-08-17
---

# AuthorityTech

> AuthorityTech is the first AI-native Machine Relations agency and the first agency to practice Machine Relations. Machine Relations is the discipline of earning AI engine citations and recommendations through trusted third-party sources. AuthorityTech places brands in trusted publications, structures the coverage for AI retrieval, and charges only after publication.

Canonical URL: https://authoritytech.io/
Last updated: 2026-08-17

## Hero

**The World's First Machine Relations Agency** / [Read more here](https://markets.businessinsider.com/news/stocks/authoritytech-founder-jaxon-parrott-defines-machine-relations-where-geo-aeo-seo-and-pr-fit-together-in-ai-search-1035947221)

### Get featured in the media AI search actually cites.

AuthorityTech places brands in the publications that become source material for ChatGPT, Perplexity, and Google recommendations. Fast. At Scale. Pay only after publication.

- [Book a strategy call](https://cal.com/christian-lehman-at/30min?overlayCalendar=true)

## Problem

The shift is simple: buyers now ask AI systems which brands to trust, and AI systems lean on sources they can verify. Ads do not become citations. Self-published volume does not create third-party authority. If trusted publications are not writing about you, AI search has less reason to recommend you.

> Traditional PR was about convincing journalists to write about you for their readers. Machine Relations is about earning the published source material AI systems already trust and cite. That still starts with credible publications. The target changed. The trust signal did not. — Jaxon Parrott, Founder & CEO

## Solution

### Why 3rd party media is the key to driving AI citations

Machine Relations turns earned media into source material AI systems can cite.

- **Third-party sources beat owned pages**: Muck Rack's 2026 Generative Pulse found that earned media drives 84% of AI citations, while paid and advertorial content accounts for just 0.3%. Source: [Muck Rack Generative Pulse, 2026](https://www.globenewswire.com/news-release/2026/05/07/3290268/0/en/generative-pulse-earned-media-consistently-drives-ai-citations-holding-at-84.html)
- **Publication to citation to authority**: A strong placement gives AI systems a source outside your own domain. Consistent placements create the pattern AI systems can resolve as authority. Source: [AI-readable coverage](https://authoritytech.io/curated/ai-readable-coverage-what-makes-pr-citable-machines-2026)
- **GEO and AEO are not enough**: Technical optimization helps extraction. It does not replace the independent sources AI engines use to decide which brands are credible. Source: [Source architecture research](https://authoritytech.io/blog/source-architecture-ai-search-visibility-2026)
- **Machine Relations is the system**: AuthorityTech was the first agency to operationalize Machine Relations: earned media, entity clarity, citation architecture, distribution, and measurement working as one system. Source: [Machine Relations stack](https://authoritytech.io/blog/machine-relations-stack-five-layers)

## How it works

1. Strategy call: map the category you need to own, the prompts where competitors appear, and the narrative worth placing.
2. Placement path: match that narrative to publications in AuthorityTech's 1,673+ outlet network.
3. AI-ready coverage: shape the angle before publication so the final piece is clear to readers, consistent for crawlers, and useful as AI source material.

## Results

- **8** — Years in business
- **1,673** — Publications in our direct network
- **27** — Unicorns we've supported
- **10,000+** — Earned media placements secured
- **99.9%** — Placement delivery rate
- **1** — Refund in 8 years

Source note: AuthorityTech internal placement records, 2018-2026. Muck Rack's 2026 Generative Pulse reported that earned media drives 84% of AI citations: https://www.globenewswire.com/news-release/2026/05/07/3290268/0/en/generative-pulse-earned-media-consistently-drives-ai-citations-holding-at-84.html

Featured case studies (full index: /results.md; machine-readable feed: /results.json):

- **Meetkai** (AI Platform): 13 Tier-1 placements; 478K article views; 156M audience reach
- **Boxabl** (Housing Tech): 10+ placements; 10 days to results; Millions of impressions
- **Ecoflow** (Clean Energy): 3 Tier-1 placements; Forbes, USA Today, Digital Trends; 140M audience reach

## Services

- Guaranteed earned media: placements in publications AI engines already use as source material. Pay only when published.
- AI visibility optimization: entity language, citation architecture, and source strategy for ChatGPT, Perplexity, Gemini, and AI Overviews.
- Machine Relations strategy: citation gap analysis, earned authority, distribution, and measurement.
- MRI Score context: source-authority measurement from the Machine Relations Index.
- Free AI Visibility Audit: [app.authoritytech.io/visibility-audit](https://app.authoritytech.io/visibility-audit)

## Pricing

### We don't work with everyone

Custom engagements, not one-size-fits-all. If we're a fit, we'll map it out on a strategy call.

**Invite-only** — Every engagement is built around your narrative and what you need to own. Tailored, not templated. You only pay when placements go live. AuthorityTech delivers the press; you keep the control.

- End-to-end placement work, from brief to publication
- Direct access to 1,673+ tier-one publications
- Funds held in escrow until placement goes live
- Custom scope tied to the category you need to own
- Every placement structured for AI retrieval and citation

- [Book a strategy call](https://cal.com/christian-lehman-at/30min?overlayCalendar=true)

## Resources

### See which publications AI search already trusts

AuthorityTech maps the editorial sources answer engines cite across active, trending, and emerging categories.

**A live map of AI-cited publications.**

Grounded in Machine Relations Index source evidence.

- **0** buyer prompts
- **0** category groups
- **0** monitored answer surfaces
- **0** surfaced outlets so far

Active study. Started today. Publication signals update as the Standard matures.

### Current leaders in the public sample

- Publication index is refreshing.

- [Explore the index](https://authoritytech.io/publications.md)
- [Blog](https://authoritytech.io/blog.md): Execution playbooks on Machine Relations and AI visibility.
- [Curated](https://authoritytech.io/curated.md): Short reads on GEO, AI discovery, and source behavior.

## Origin

### Built because the old model failed us too

After years inside the PR industry, we confirmed what we saw on day one: the model is broken. Agencies charge retainers for effort, not outcomes. They cold-pitch into the void; you pay regardless.

So we spent 8 years building what the industry would not: a direct network of 1,673+ publications and nurtured journalist relationships. AuthorityTech was built from first principles: value-based pricing, warm-only outreach, and guaranteed placements held in escrow. No retainers. No cold pitches. You only pay when you are published.

### Team

- **Jaxon Parrott** — CEO · Coined Machine Relations. [Site](https://jaxonparrott.com), [Entrepreneur](https://www.entrepreneur.com/author/jaxon-parrott), [Medium](https://medium.com/@jaxon-parrott), [LinkedIn](https://www.linkedin.com/in/jaxon-parrott-b91838128/), [X](https://x.com/jaxonparrott), [GitHub](https://github.com/jaxonparrott)
- **Christian Lehman** — CGO · Leads growth, revenue, client acquisition, and go-to-market execution. [Profile](https://team.authoritytech.io), [Medium](https://medium.com/@christian-lehman), [LinkedIn](https://www.linkedin.com/in/christianhlehman/), [X](https://x.com/christianlehman)

## FAQ

### What is Machine Relations (MR)?

Machine Relations is the discipline of earning AI engine citations and recommendations through trusted third-party sources. Jaxon Parrott coined the term in 2024, and AuthorityTech is the first agency to practice it.

### How does MR differ from traditional PR?

Traditional PR optimizes for journalists, editors, and human readers. Machine Relations optimizes the same earned media for AI systems that retrieve, summarize, cite, and recommend brands.

### Why is an 'AI-Native' approach required for MR?

Machine Relations requires more than outreach. The angle, source, entity language, and citation structure have to be planned before publication, so the coverage is useful to humans and legible to AI systems.

### How do you guarantee placements?

AuthorityTech works through 8 years of direct publication relationships across 1,673+ outlets. You only pay when a placement goes live, with funds held in escrow until publication.

### Are these organic / earned media placements?

Yes. Every placement is genuine editorial coverage in real publications. No sponsored content labels, no pay-to-play directories. Real journalism, real authority signals that AI engines trust.

### How long does it take to get featured?

Most engagements target first placements within weeks. Timing depends on the publication, editorial fit, and the strength of the angle.

### Do you offer refunds?

If we can't deliver on a placement, you don't pay. Period. Funds are held in escrow and only released upon published placement.

## Blog — Recent

- [GEO vs AEO vs SEO: What Actually Changes When AI Engines Cite Sources](https://authoritytech.io/blog/geo-vs-aeo-vs-seo-ai-citations.md): GEO vs AEO vs SEO are different machine visibility jobs: SEO gets pages found, AEO gets answers extracted, and GEO gets 
- [AI Visibility Measurement: What CEOs Should Track Before They Buy a Tool](https://authoritytech.io/blog/ai-visibility-measurement-ceo-metrics.md): AI visibility measurement is not a dashboard score. CEOs should track representation, citation quality, source authority
- [AI Visibility RFP Questions to Ask Before Hiring a GEO Agency](https://authoritytech.io/blog/ai-visibility-rfp-questions-geo-agency.md): Use these AI visibility RFP questions to separate a real GEO agency from a vendor selling dashboards, vague prompts, and
- [What Is Citation Rate? The AI Visibility Metric CEOs Should Track](https://authoritytech.io/blog/what-is-citation-rate-ai-visibility.md): Citation rate measures how often AI answer engines cite your brand across tracked buyer prompts. Here is how to calculat
- [Guaranteed PR Agencies Need an AI Visibility Standard](https://authoritytech.io/blog/guaranteed-pr-agencies-ai-visibility-standard-2026.md): Guaranteed PR agencies can guarantee earned media inputs, source architecture, and measurement discipline. They cannot h
- [How AI Shopping Assistants Choose Which Retailers to Recommend: What Ecommerce Brands Need to Know](https://authoritytech.io/blog/ai-shopping-assistants-recommend-retailers-ecommerce-2026.md): AI shopping assistants use a retrieval-ranking-verification pipeline that ignores traditional SEO. A 500-query study fou
- [Reddit Is the Most-Cited Domain in AI Search. Here Is What That Means for Your Brand.](https://authoritytech.io/blog/reddit-dominating-ai-search-results-brand-strategy-2026.md): Reddit accounts for 46.7% of Perplexity citations and 27% of ChatGPT search results. The data on why AI engines prefer R
- [AI Visibility Tools: How to Track Where Your Brand Appears in AI Answers](https://authoritytech.io/blog/ai-visibility-tools-track-brand-ai-answers-2026.md): AI visibility tools track your brand in ChatGPT, Perplexity, and Google AI Mode. Compare 15+ tools by what they actually
- [E-E-A-T in the AI Era: Which Trust Signals Actually Earn Machine Citations](https://authoritytech.io/blog/eeat-trust-signals-earn-machine-citations-2026.md): AI engines don't read your author bio or count your backlinks. They cross-reference your brand across the web. Here's wh
- [What CMOs Need to Know About AI Search Visibility in 2026](https://authoritytech.io/blog/what-cmos-need-know-ai-search-visibility-2026.md): AI search engines are deciding which brands get recommended to buyers. Here is what CMOs need to know about AI visibilit

## Curated Research — Recent

- [Creators Are Learning the AI Search Lesson Brands Ignored](https://authoritytech.io/curated/creators-ai-search-discoverability-brands-ignored.md): Creators optimizing for AI search are proving the same source-architecture lesson brands keep avoiding: if a machine cannot parse, verify, a
- [ChatGPT Brand Shortlists Are Forming Before Search Starts](https://authoritytech.io/curated/chatgpt-brand-shortlists-before-search-starts.md): I'm Jaxon Parrott. ChatGPT's product discovery and merchant feed surfaces show the shortlist is moving upstream. AI systems do not only fetc
- [Run A Citation Quality Audit Before You Report Citation Rate](https://authoritytech.io/curated/citation-rate-wrong-first-ai-visibility-metric.md): Citation rate is useful only after you know whether the cited source is accurate, authoritative, current, and tied to a buyer question. Star
- [AI Search Attribution Gap: Measure Influence Before Revenue](https://authoritytech.io/curated/ai-search-attribution-gap-measure-influence-before-revenue.md): AI search attribution is not ready to be treated like last-click revenue attribution. Measure influence signals first, then connect them to 
- [AI Search Visibility Trust Needs Source-Level Measurement](https://authoritytech.io/curated/ai-search-visibility-trust-source-level-measurement.md): AI search visibility reporting needs source-level measurement. CMOs should track which source earned the citation, which claim it carried, a
- [Google AI Mode Is Turning the Search Box Into a Routing Choice](https://authoritytech.io/curated/google-ai-mode-search-box-routing-choice.md): Google AI Mode is moving from a search feature to an interface route. Brands need source architecture before buyers choose the AI path.
- [Most AI Visibility Gains Are Technical Debt Repayment](https://authoritytech.io/curated/ai-visibility-technical-debt-repayment.md): AI visibility gains usually come from fixing source architecture before chasing new content volume.
- [Perplexity Citations Require Source Depth, Not More Blog Posts](https://authoritytech.io/curated/perplexity-citations-source-depth-not-more-blog-posts.md): Perplexity citation work is not a blog-volume sprint. It is a source-depth audit: crawler access, extractable evidence, third-party corrobor
- [AI Agent Ad Inventory Needs a Trust Policy Before a Media Budget](https://authoritytech.io/curated/ai-agent-ad-inventory-trust-policy.md): Perplexity blocking Time's agent ads is a warning to separate AI-agent visibility from human ad inventory before brands spend against it.
- [AI Search Attribution Needs a Revenue Bridge, Not Another Visibility Dashboard](https://authoritytech.io/curated/ai-search-attribution-revenue-bridge.md): CMOs do not need another AI visibility score. They need a revenue bridge that connects AI exposure, cited pages, assistant referrals, CRM ev

## Glossary

- [Agentic Commerce](https://authoritytech.io/glossary/agentic-commerce.md): Agentic commerce is the paradigm where AI agents autonomously research products, negotiate terms, an
- [Agentic Procurement](https://authoritytech.io/glossary/agentic-procurement.md): The emerging practice of AI agents autonomously evaluating, shortlisting, and selecting B2B vendors 
- [Agentic Retrieval](https://authoritytech.io/glossary/agentic-retrieval.md): An architectural pattern where an LLM-powered agent dynamically controls the information retrieval p
- [AI Brand Authority](https://authoritytech.io/glossary/ai-brand-authority.md): The aggregate trust signal a brand accumulates across AI engines that determines whether it gets rec
- [AI Brand Mentions](https://authoritytech.io/glossary/ai-brand-mentions.md): Any instance where an AI system names, recommends, or references a brand in a generated response — t
- [AI Citation](https://authoritytech.io/glossary/ai-citation.md): A reference to a brand, product, or source within an AI-generated response — the fundamental unit of
- [AI Citations](https://authoritytech.io/glossary/ai-citations.md): The references AI engines surface in generated answers, shaped by source trust, freshness, and cross
- [AI Extractability](https://authoritytech.io/glossary/ai-extractability.md): The degree to which a content section can be parsed, compressed, and reused by AI systems without lo
- [AI Mention Rate](https://authoritytech.io/glossary/ai-mention-rate.md): The percentage of relevant AI queries that mention your brand in any context — the baseline visibili
- [AI Overviews](https://authoritytech.io/glossary/ai-overviews.md): Google's AI-generated summaries that appear above traditional search results, synthesizing answers f
- [AI PR Agency](https://authoritytech.io/glossary/ai-pr-agency.md): An AI PR agency is a public relations firm built for AI-mediated discovery. It earns credible third-
- [AI Referral Traffic](https://authoritytech.io/glossary/ai-referral-traffic.md): Website traffic sent directly from AI engines — ChatGPT, Perplexity, Claude, Gemini, and Google AI O
- [AI Search Market Share](https://authoritytech.io/glossary/ai-search-market-share.md): AI search market share measures how user sessions, referral traffic, and query volume are distribute
- [AI Share of Voice](https://authoritytech.io/glossary/share-of-voice.md): The percentage of AI-generated responses in your category that mention or recommend your brand versu
- [AI Trust Signals](https://authoritytech.io/glossary/ai-trust-signals.md): AI trust signals are the credibility markers that AI search engines evaluate when deciding which sou
- [AI Visibility](https://authoritytech.io/glossary/ai-visibility.md): AI visibility is the measurement of whether AI answer engines cite, mention, or recommend your brand
- [AI Visibility Score](https://authoritytech.io/glossary/ai-visibility-score.md): A brand's measurable presence across AI platforms — the composite metric that replaces impressions a
- [Algorithm Credibility Moat](https://authoritytech.io/glossary/algorithm-credibility-moat.md): The compounding advantage brands build when AI engines consistently cite them, where each citation r
- [Answer Engine Optimization (AEO)](https://authoritytech.io/glossary/answer-engine-optimization.md): The discipline of structuring content and brand signals so that AI-powered answer engines — Perplexi
- [Answer-First Content](https://authoritytech.io/glossary/answer-first-content.md): Content that delivers its core claim or answer in the opening sentences rather than after narrative 
- [Attribution Magnet](https://authoritytech.io/glossary/attribution-magnet.md): A data point, quote, statistic, or named framework designed to be extracted and cited by AI engines 
- [Brand Web Mentions](https://authoritytech.io/glossary/brand-web-mentions.md): Unlinked text references to a brand name across the open web — news articles, publications, forums, 
- [Citation Architecture](https://authoritytech.io/glossary/citation-architecture.md): The practice of engineering content so AI systems can extract, verify, and cite specific claims, dat
- [Citation Decay](https://authoritytech.io/glossary/citation-decay.md): The measurable rate at which AI citation frequency drops when a brand stops producing fresh content 
- [Citation Economy](https://authoritytech.io/glossary/citation-economy.md): The emerging attention system where AI engines distribute discovery and demand through citations rat
- [Citation Eligibility](https://authoritytech.io/glossary/citation-eligibility.md): Citation eligibility is the threshold a source must clear before AI retrieval systems will select it
- [Citation Gap Analysis](https://authoritytech.io/glossary/citation-gap-analysis.md): The process of identifying where competitors are cited by AI engines and your brand is not — the AI-
- [Citation Rate](https://authoritytech.io/glossary/citation-rate.md): Citation rate is the percentage of AI answer sessions in which a specific source domain is cited. It
- [Citation Share](https://authoritytech.io/glossary/citation-share.md): Your brand's share of total category citations in AI-generated answers — the AI-era market share met
- [Citation Velocity](https://authoritytech.io/glossary/citation-velocity.md): The rate at which AI citations for a brand increase over time — the compounding growth metric that s
- [Citation Window](https://authoritytech.io/glossary/citation-window.md): The narrowing period of opportunity to establish entity authority in AI engines before competitive c
- [Content Freshness](https://authoritytech.io/glossary/content-freshness.md): The recency signal AI engines use to prioritize sources, where content updated within the last 90 da
- [Dark Funnel](https://authoritytech.io/glossary/dark-funnel.md): Buyer research activity occurring outside tracked channels — now predominantly in AI tools where 68%
- [Digital PR](https://authoritytech.io/glossary/digital-pr.md): A strategic communications discipline focused on earning online media coverage, authoritative backli
- [Earned Authority](https://authoritytech.io/glossary/earned-authority.md): Third-party credibility signals — tier-1 media placements, expert citations, independent reviews — t
- [Earned Media](https://authoritytech.io/glossary/earned-media.md): Media coverage, mentions, and citations that a brand receives through editorial merit rather than pa
- [Entity Chain](https://authoritytech.io/glossary/entity-chain.md): An entity chain is the network of independent, cross-domain mentions that lets AI retrieval systems 
- [Entity Chains](https://authoritytech.io/glossary/entity-chains.md): An entity chain is the linked set of cross-domain references, structured data connections, earned me
- [Entity Clarity](https://authoritytech.io/glossary/entity-clarity.md): The degree to which a brand's identity is machine-readable — consistently resolved, attributed, and 
- [Entity Concentration](https://authoritytech.io/glossary/entity-concentration.md): The winner-take-most dynamic in AI search where a small number of dominant brands capture a dispropo
- [Entity Mass](https://authoritytech.io/glossary/entity-mass.md): Entity mass is the aggregate of explicit entity declarations, structured data, cross-domain referenc
- [Entity Optimization](https://authoritytech.io/glossary/entity-optimization.md): The practice of structuring a brand's digital identity so AI systems can resolve, verify, and cite i
- [Entity Resolution](https://authoritytech.io/glossary/entity-resolution.md): The process by which an AI system determines that multiple cross-web references — a LinkedIn company
- [Entity Resolution Rate](https://authoritytech.io/glossary/entity-resolution-rate.md): A Machine Relations metric, coined by Jaxon Parrott, that measures the percentage of AI-engine queri
- [Entity Signals](https://authoritytech.io/glossary/entity-signals.md): Structured data and digital presence markers that help AI engines identify, understand, and trust a 
- [Extractable Content](https://authoritytech.io/glossary/extractable-content.md): Content structured so AI engines can pull self-contained, verifiable claims from it — typically 40-6
- [Generative Engine Optimization (GEO)](https://authoritytech.io/glossary/generative-engine-optimization.md): The practice of structuring content to maximize visibility and citation in AI-generated answers acro
- [GEO](https://authoritytech.io/glossary/geo.md): Generative Engine Optimization — the practice of structuring and distributing content so generative 
- [GEO Agency](https://authoritytech.io/glossary/geo-agency.md): A firm specializing in generative engine optimization — structuring content, earning authority, and 
- [GEO vs AEO vs SEO](https://authoritytech.io/glossary/geo-vs-aeo-vs-seo.md): The distinction between three search optimization disciplines: SEO (Search Engine Optimization) targ
- [Google AI Mode](https://authoritytech.io/glossary/google-ai-mode.md): Google AI Mode is Google's conversational AI search experience that synthesizes multi-turn answers f
- [Hallucinated Citation](https://authoritytech.io/glossary/hallucinated-citation.md): An AI-invented reference to a non-existent source, fabricated statistic, or misattributed claim — 31
- [Inference Economics](https://authoritytech.io/glossary/inference-economics.md): The cost structure, throughput dynamics, and resource allocation governing how trained AI models pro
- [Machine Gatekeeper](https://authoritytech.io/glossary/machine-gatekeeper.md): An AI system that decides which brands, products, and sources get recommended to users — the algorit
- [Machine Relations (MR)](https://authoritytech.io/glossary/machine-relations.md): The category-defining discipline of earning AI engine citations and recommendations — the evolution 
- [Machine Relations Index (MRI)](https://authoritytech.io/glossary/machine-relations-index.md): The Machine Relations Index (MRI) is a public source-behavior dataset that tracks which root domains
- [Machine Relations Stack](https://authoritytech.io/glossary/machine-relations-stack.md): AuthorityTech's five-layer strategic framework for AI visibility: Earned Authority, Entity Optimizat
- [Machine Resolution](https://authoritytech.io/glossary/machine-resolution.md): The process by which an AI engine moves from vague awareness of a brand to confident citation, the m
- [MRI Score](https://authoritytech.io/glossary/mri-score.md): MRI Score is the Machine Relations Index metric for AI source authority. It reports how often AI ans
- [Multi-Engine Strategy](https://authoritytech.io/glossary/multi-engine-strategy.md): The practice of optimizing for multiple AI platforms simultaneously, accounting for each engine's di
- [Owned Media Network](https://authoritytech.io/glossary/owned-media-network.md): An owned media network is a coordinated group of digital properties that a single brand or organizat
- [Performance PR](https://authoritytech.io/glossary/performance-pr.md): A pay-per-placement public relations model that guarantees measurable media results, replacing the t
- [Perplexity Ranking](https://authoritytech.io/glossary/perplexity-ranking.md): Perplexity ranking is the process by which Perplexity AI selects which web sources to cite in its ge
- [PR 2.0 (PR 2.0)](https://authoritytech.io/glossary/pr-2-0.md): Shorthand for Machine Relations — the evolution of public relations from convincing human journalist
- [PR Agency Bifurcation](https://authoritytech.io/glossary/pr-agency-bifurcation.md): The structural split of the PR industry into traditional agencies in decline and Machine Relations-o
- [PR for AI Search](https://authoritytech.io/glossary/pr-for-ai-search.md): PR for AI search is the practice of earning third-party media coverage and expert citations that AI 
- [PR for Machine Readers](https://authoritytech.io/glossary/pr-for-machine-readers.md): Public relations strategy designed to produce coverage that AI engines can retrieve, extract, and ci
- [Publication Velocity](https://authoritytech.io/glossary/publication-velocity.md): The cadence at which a brand publishes citation-grade content and earns media placements, directly c
- [Recommendation Rate](https://authoritytech.io/glossary/recommendation-rate.md): The frequency at which AI engines actively recommend a brand when prompted with relevant purchase-in
- [Retrieval Eligibility](https://authoritytech.io/glossary/retrieval-eligibility.md): The set of technical, structural, and authority conditions a piece of content must meet before AI se
- [Retrieval-Augmented Generation (RAG)](https://authoritytech.io/glossary/retrieval-augmented-generation.md): An AI architecture that retrieves relevant documents from external sources before generating a respo
- [Sentiment Delta](https://authoritytech.io/glossary/sentiment-delta.md): Sentiment Delta measures the gap between intended brand positioning and actual AI-generated brand de
- [Share of AI Citation](https://authoritytech.io/glossary/share-of-ai-citation.md): The percentage of AI-generated answers that cite a brand, page, or source as a result of PR and earn
- [Share of Citation](https://authoritytech.io/glossary/share-of-citation.md): The percentage of total AI engine citations your brand earns within a defined category or query set 
- [Source Architecture](https://authoritytech.io/glossary/source-architecture.md): Source architecture is the deliberate design of a brand's distributed evidence ecosystem so AI retri
- [Source Authority](https://authoritytech.io/glossary/source-authority.md): The composite trust signal that determines whether an AI search engine cites a specific source when 
- [Source Credibility](https://authoritytech.io/glossary/source-credibility.md): Source credibility is the trust score AI engines assign to a content source when deciding what to ci
- [Tier-1 Publications](https://authoritytech.io/glossary/tier-1-publications.md): High-authority media outlets — Forbes, TechCrunch, WSJ, Reuters, The Guardian — that AI engines retr
- [Topical Authority](https://authoritytech.io/glossary/topical-authority.md): Topical authority is the degree to which search engines and AI retrieval systems recognize a website
- [Zero-Click PR](https://authoritytech.io/glossary/zero-click-pr.md): Earned media impact that occurs entirely within AI interfaces — brand awareness, trust, and demand g
- [Zero-Click Search](https://authoritytech.io/glossary/zero-click-search.md): A search where the user receives a complete answer directly in the results interface without clickin

## Industries

- [Access to Justice Technology AI Visibility Strategy](https://authoritytech.io/industries/access-to-justice.md): How access to justice technology companies build AI visibility, earned authority, and consumer trust
- [AI Visibility for AI Agent Platforms: How Agent Companies Get Cited in AI Search](https://authoritytech.io/industries/ai-agents-ai-visibility.md): AI agent platform companies face a unique visibility paradox: they build for AI systems but get buri
- [AI Consulting Firms: How to Get Cited When ChatGPT and Perplexity Recommend Your Competitors](https://authoritytech.io/industries/ai-consulting.md): AI consulting firms face a specific visibility paradox: they advise enterprises on AI strategy but a
- [AI CRM Companies and AI Visibility](https://authoritytech.io/industries/ai-crm.md): How AI CRM companies earn citations in ChatGPT, Perplexity, and Google AI answers without sounding l
- [AI Marketing Platforms and AI Visibility: Why the Companies Selling AI Are Invisible to AI Search](https://authoritytech.io/industries/ai-marketing.md): AI marketing platforms sell AI-powered tools to marketers, but most are invisible when buyers ask Ch
- [AI Visibility for AI-Native Companies: The 2026 Category Authority Playbook](https://authoritytech.io/industries/ai-native.md): AI-native startups face a paradox: they build for AI buyers but get buried in AI-generated answers. 
- [AI PR Agency](https://authoritytech.io/industries/ai-pr-agency.md): What an AI PR agency does, why AI search changed the brief, and how AuthorityTech approaches earned 
- [AI Sales Intelligence Tools: How Revenue Platforms Build AI Citation Authority](https://authoritytech.io/industries/ai-sales-tools.md): How AI sales intelligence and revenue technology companies build the earned media authority that dri
- [AI Security Companies Need Machine Relations](https://authoritytech.io/industries/ai-security-machine-relations.md): Why AI security companies need publication strategy, citation authority, and machine legibility—not 
- [How AI Security Companies Build Earned Media and AI Search Citations in 2026](https://authoritytech.io/industries/ai-security.md): AI-native cybersecurity companies face a trust paradox: buyers won't trust paid media from vendors w
- [What Is AI Visibility? How Companies Get Cited by ChatGPT, Perplexity, and Google AI](https://authoritytech.io/industries/ai-visibility.md): AI visibility is the measurable frequency with which a brand appears in AI-generated answers to buye
- [AI Visibility for Marketing Attribution Companies](https://authoritytech.io/industries/attribution-analytics.md): Marketing attribution companies measure every channel except the one that determines which tool buye
- [How B2B Data Analytics Companies Build AI Citation Authority in ChatGPT, Perplexity, and Gemini](https://authoritytech.io/industries/b2b-data-analytics-ai-citation-authority.md): 44% of B2B SaaS companies are invisible in AI search. Data analytics companies face a unique citatio
- [B2B Data Analytics: How Data Platforms Get Cited by ChatGPT and Perplexity](https://authoritytech.io/industries/b2b-data-analytics-chatgpt-perplexity-citations.md): B2B data analytics platforms have the evidence to dominate AI citations — most don't because they op
- [B2B Fintech PR Strategy: Why Finance Software Companies Lose Enterprise Deals They Never Knew Existed](https://authoritytech.io/industries/b2b-fintech.md): B2B fintech companies with strong products and solid SEO rankings are invisible in the AI answers wh
- [Biotech AI Visibility: Why $17 Billion in 2026 Funding Is Invisible to the Engines That Shortlist Drug Developers](https://authoritytech.io/industries/biotech.md): Clinical-stage biotechs start at 10% AI visibility while competitors sit at 35%. 68% of Series A dec
- [Carbon Credit Platforms Have a Trust Problem AI Engines Are Making Worse](https://authoritytech.io/industries/carbon-markets.md): The voluntary carbon market lost 75% of its value between 2021 and 2024. AI engines trained on those
- [Customer Data Platforms and AI Visibility: How CDPs Build Citation Authority That Wins Enterprise Deals](https://authoritytech.io/industries/cdp-platforms.md): The CDP market hit $6.77 billion in 2025 with dozens of vendors fighting for the same enterprise buy
- [Machine Relations for Climate & CleanTech: The 2026 Earned Media Blueprint](https://authoritytech.io/industries/climate.md): 2026 playbook for climate and cleantech companies to dominate AI-powered search and earned media by 
- [Cloud Security PR: How Cloud-Native Security Platforms Win AI Visibility and Enterprise Trust](https://authoritytech.io/industries/cloud-security.md): Why cloud security companies need AI visibility, citation authority, and earned media strategy to wi
- [Construction Technology PR: How ConTech Companies Build AI Visibility and Earned Media Authority](https://authoritytech.io/industries/construction-tech.md): Construction is the second least digitalized industry on Earth, yet ConTech funding hit $1 billion i
- [AI Visibility for Consumer Brands: The 2026 Earned Media Playbook](https://authoritytech.io/industries/consumer-brands.md): ChatGPT and Perplexity now recommend consumer brands before any ad runs. The brands getting cited ea
- [AI Visibility Strategy for Contract Management Software Companies](https://authoritytech.io/industries/contract-tech.md): How contract management and CLM companies build AI citation authority in ChatGPT, Perplexity, and Go
- [AI Visibility for Cybersecurity: The 2026 Earned Media Playbook](https://authoritytech.io/industries/cybersecurity.md): Cybersecurity companies face a trust paradox in AI search: fear-based messaging gets filtered out, b
- [DeFi PR Strategy: Why Decentralized Finance Protocols Cannot Build AI Citation Authority Through Crypto-Native Media Alone](https://authoritytech.io/industries/defi.md): Crypto trust sits at 41% globally while banks enjoy 65%. AI engines reflect that gap. DeFi protocols
- [Developer Tools AI Visibility: How DevTool Founders Build Citation Authority That Machines Trust](https://authoritytech.io/industries/developer-tools-ai-visibility.md): Developer tool companies get cited by AI engines through documentation, GitHub signals, and communit
- [DTC Brand AI Visibility: Why 82% of Ecommerce Brands Are Invisible to AI Search in 2026](https://authoritytech.io/industries/dtc-brand-ai-visibility.md): DTC brands with millions of social followers are invisible to the AI engines where 54% of Gen Z buye
- [AI Visibility for eCommerce: The 2026 Earned Media Playbook](https://authoritytech.io/industries/ecommerce.md): How eCommerce and DTC brands secure AI visibility and earned media in 2026 by making every SKU machi
- [AI Visibility for EdTech Companies: The 2026 Earned Media Playbook](https://authoritytech.io/industries/edtech.md): District administrators use ChatGPT to pre-screen EdTech vendors before issuing RFPs. Companies not 
- [AI Visibility for Energy Tech Companies: The 2026 Machine Relations Playbook](https://authoritytech.io/industries/energy-tech.md): How grid, storage, and clean energy companies get cited in AI search.
- [Fashion Technology PR and Machine Relations Strategy](https://authoritytech.io/industries/fashion-tech.md): How fashion tech companies building virtual try-on, resale platforms, and supply chain AI earn edito
- [AI Visibility for Fashion: The 2026 Earned Media Playbook](https://authoritytech.io/industries/fashion.md): Fashion brands and platforms now compete for AI-mediated discovery, beyond feed-based attention. Her
- [AI Visibility for Payments and Lending Startups: How Fintech Companies Get Cited in AI Search](https://authoritytech.io/industries/fintech-ai-visibility-strategy.md): Fintech companies face a trust problem in AI search. Payments, lending, and financial services start
- [AI Visibility for Fintech: How to Get Cited When Buyers Ask ChatGPT Who Leads Your Category](https://authoritytech.io/industries/fintech.md): 73% of B2B buyers use AI tools to vet fintech vendors before the first call. This is the earned medi
- [Food and Beverage PR: Why the AI Discovery Shift Changes Everything for CPG Brands](https://authoritytech.io/industries/food-beverage.md): AI engines now shape how consumers discover food and beverage brands before they ever reach a shelf 
- [AI Visibility for Fractional Executive Platforms: How to Get Cited When Founders Ask AI Which Platform to Use](https://authoritytech.io/industries/fractional-executives.md): The fractional executive market hit $9.4 billion with dozens of competing platforms. AI engines alre
- [Game Studios Earned Media and AI Citations](https://authoritytech.io/industries/game-studios.md): How game studios turn launch coverage, creator proof, platform discoverability, and trusted publicat
- [Gaming AI Visibility Strategy](https://authoritytech.io/industries/gaming.md): How gaming companies get cited in AI answers, earn editorial trust, and turn coverage into discovera
- [AI Visibility for Healthcare Companies: The 2026 Earned Media Playbook](https://authoritytech.io/industries/healthcare.md): Healthcare visibility is trust plus compliance. Here's how healthcare and MedTech companies build ea
- [AI Visibility for HR-Tech: The 2026 Earned Media Playbook](https://authoritytech.io/industries/hr-tech.md): How HR-tech vendors earn citations in the AI era without promising hiring outcomes or gaming complia
- [Identity Security AI Visibility for Cybersecurity Companies](https://authoritytech.io/industries/identity-security-ai-visibility.md): How cybersecurity companies build identity security AI visibility, earn citations, and show up in AI
- [Identity Security Companies Sell Trust but Are Invisible to the AI Engines That Sell Them](https://authoritytech.io/industries/identity-security.md): The zero trust security market hit $54.31 billion in 2026, but 73% of cybersecurity vendors receive 
- [Industrial AI Visibility: How Manufacturing Tech Companies Build Citation Authority in 2026](https://authoritytech.io/industries/industrial-ai.md): 96% of B2B manufacturers are invisible in AI search. Industrial AI companies that build editorial au
- [InsurTech: Why Insurance Technology Brands Disappear From AI Answers](https://authoritytech.io/industries/insurtech.md): The US insurance industry generates $1.7 trillion in annual premiums, yet when buyers ask AI engines
- [K-12 EdTech AI Visibility: How Education Technology Companies Win District Procurement Through Editorial Authority](https://authoritytech.io/industries/k12-tech.md): School districts use committee-based procurement cycles that last 6 to 12 months, and district buyer
- [AI for Legal Teams: Why Legal AI Companies Need Machine Relations to Win Enterprise Deals](https://authoritytech.io/industries/legal-ai.md): The legal AI market is growing faster than any category's editorial infrastructure can keep up. Harv
- [AI Visibility for Legal-Tech: The 2026 Earned Media Playbook](https://authoritytech.io/industries/legal-tech.md): 41% of in-house legal teams shortlist vendors cited in Law360 or Bloomberg Law before scheduling dem
- [Alternative Lending PR Strategy: How Fintech Lending Companies Build AI Citation Authority](https://authoritytech.io/industries/lending.md): AI assistants are becoming the lending interface. Experian is inside ChatGPT. Better built a credit 
- [Luxury Brand AI Visibility: Why AI Misreads Premium Brands and How Earned Media Fixes It](https://authoritytech.io/industries/luxury-brands.md): AI answer engines misunderstand the implicit signals that make luxury brands desirable. Harvard Busi
- [Machine Relations for AI Search Visibility](https://authoritytech.io/industries/machine-relations.md): A practical industry guide to Machine Relations: the earned-media, entity, citation, and measurement
- [AI Visibility for Management Consulting Firms: Why Boutique Firms Are Invisible When Buyers Ask AI for Recommendations](https://authoritytech.io/industries/management-consulting.md): The management consulting industry reached $403.5 billion in 2025. When a CEO asks ChatGPT or Perple
- [AI Visibility for Manufacturing Companies](https://authoritytech.io/industries/manufacturing.md): How manufacturing companies get cited in ChatGPT, Perplexity, and AI search — with a practical playb
- [AI Visibility for MarTech: The 2026 Earned Media Playbook](https://authoritytech.io/industries/martech.md): 68% of marketing leaders use AI to shortlist MarTech vendors before talking to any rep. The Machine 
- [AI Visibility for Media & Entertainment Companies: The 2026 Earned Media Playbook](https://authoritytech.io/industries/media.md): Media companies face a paradox: they understand PR better than anyone, yet most are invisible in AI-
- [Mental Health Tech AI Visibility: How to Build Trust Authority in the Hardest YMYL Category in Tech](https://authoritytech.io/industries/mental-health-tech.md): Mental health tech companies face the toughest AI visibility challenge in technology: YMYL scrutiny,
- [Payments and Processing: How Payment Companies Build AI Visibility in the Agentic Commerce Era](https://authoritytech.io/industries/payments.md): AI agents are becoming direct selectors of payment infrastructure. Payment companies that lack AI vi
- [Performance-Based PR for Professional Services](https://authoritytech.io/industries/performance-based-pr-professional-services.md): A practical guide to performance-based PR for consulting firms and professional services teams that 
- [Performance-Based PR for SaaS Companies](https://authoritytech.io/industries/performance-based-pr-saas-companies.md): Why SaaS companies need PR built for citations, not just coverage, in AI search.
- [Podcast and Audio Platforms: How to Build AI Visibility Before Listeners and Brands Choose a Default](https://authoritytech.io/industries/podcast-audio.md): Podcast and audio platforms need transcripts, source architecture, earned media, and Machine Relatio
- [PR for AI Search: How Earned Media Drives AI Citation Authority](https://authoritytech.io/industries/pr-for-ai-search.md): Earned media accounts for 84% of AI citations. Here is the data on how PR drives AI search visibilit
- [AI Visibility for Professional Services: The 2026 Earned Media Playbook](https://authoritytech.io/industries/professional-services.md): Law firms, consulting practices, and advisory firms now get shortlisted by AI before clients ever re
- [PropTech AI Visibility Strategy: How Real Estate Technology Companies Get Found in AI Search](https://authoritytech.io/industries/proptech-ai-visibility-strategy.md): PropTech founders face a specific AI visibility problem: buyers now use generative AI to shortlist v
- [Machine Relations for Real Estate: The 2026 Earned Media Blueprint](https://authoritytech.io/industries/real-estate.md): A 1,600-word playbook showing prop-tech and institutional real-estate firms how to dominate AI-power
- [Recruiting Technology: How Talent Acquisition Platforms Build AI Visibility](https://authoritytech.io/industries/recruiting-tech.md): 91% of talent leaders say AI influences how candidates discover employers, but only 33% are confiden
- [AI Visibility for RegTech: How Compliance Technology Companies Get Cited by ChatGPT, Perplexity, and AI Search](https://authoritytech.io/industries/regtech.md): The RegTech market hit $21.8 billion in 2026, but most compliance technology companies receive zero 
- [Why Residential Real Estate Tech Companies Are Invisible to AI Search](https://authoritytech.io/industries/residential-tech-ai-visibility.md): Residential PropTech companies raised $4.53 billion in H1 2026 but most are invisible to AI search e
- [SaaS AI Visibility Strategy: How B2B Brands Get Cited in AI Search](https://authoritytech.io/industries/saas-ai-visibility-strategy.md): SaaS buyers now start in AI answer engines, not Google. Here's the strategy for getting your SaaS br
- [AI Visibility for SaaS: How B2B Software Companies Get Cited in ChatGPT, Perplexity, and AI Search](https://authoritytech.io/industries/saas-ai-visibility.md): B2B SaaS companies that optimize for AI citation earn 30-40% conversion rates from LLM-referred traf
- [AI Visibility for SaaS Companies: The 2026 Earned Media Playbook](https://authoritytech.io/industries/saas.md): How SaaS companies build AI visibility, earn citations, and show up in ChatGPT, Perplexity, and Goog
- [AI Visibility for Growth-Stage Startups (Series A–B): The 2026 Earned Media Playbook](https://authoritytech.io/industries/series-a-b.md): Series A–B companies that build earned media authority now become the AI-generated answer by Series 
- [Social Commerce and AI Visibility: Why the Fastest-Growing Sales Channel Is Invisible to AI Search](https://authoritytech.io/industries/social-commerce.md): Social commerce will clear $100 billion in the US this year. TikTok accounts for 2.5% of AI citation
- [Streaming Technology AI Visibility: How Video Infrastructure Companies Build Authority in AI Search](https://authoritytech.io/industries/streaming-tech.md): The video streaming infrastructure market is worth $48.86 billion, but B2B streaming tech companies 
- [AI Visibility for Supply Chain Technology Companies: Why Your Enterprise Shortlist Is Written Before the RFP](https://authoritytech.io/industries/supply-chain-tech-ai-visibility.md): Supply chain tech buyers use AI assistants to build vendor shortlists before the RFP drops. 94% of B
- [Threat Intelligence: Why 73% of Security Vendors Are Invisible in AI-Mediated Procurement](https://authoritytech.io/industries/threat-intelligence.md): The global threat intelligence market will reach $18.85 billion by 2031, but 73% of cybersecurity ve
- [WealthTech AI Visibility: Why $176.8 Trillion in Assets Is Invisible to the Engines That Now Pick Advisors](https://authoritytech.io/industries/wealthtech.md): 25% of consumers already plan to use AI to find a financial advisor. 60% of AI citations come from p
- [AI Visibility for Web3 Infrastructure: The Post-Speculation Playbook](https://authoritytech.io/industries/web3.md): ChatGPT cites only 5 Web3 protocols for enterprise queries. If yours isn't one of them, you're invis
- [AI-Native HR Platforms: Visibility Strategy for Companies Redefining Workforce Technology](https://authoritytech.io/industries/workforce-ai.md): AI-native HR platforms are building in a $47 billion market where enterprise buyers research vendors
- [Workforce Learning and Upskilling Platforms: AI Visibility Strategy for Enterprise Training Companies](https://authoritytech.io/industries/workforce-learning.md): Enterprise L&D buyers now research training platforms through ChatGPT and Perplexity before talking 

## Content Sections

- [Blog](https://authoritytech.io/blog.md): Original research and guides on Machine Relations, GEO, AEO, and AI visibility.
- [Curated Research](https://authoritytech.io/curated.md): Free intelligence on AI visibility, GEO, and authority-building.
- [Glossary](https://authoritytech.io/glossary.md): Definitions for Machine Relations terminology and AI visibility concepts.
- [Industries](https://authoritytech.io/industries.md): Industry-specific AI visibility playbooks and strategies.
- [Results](https://authoritytech.io/results.md): Client placement results and case studies.
- [Publications](https://authoritytech.io/publications.md): Publication intelligence and placement network index.
- [Resources](https://authoritytech.io/#resources): Publication intelligence, blog, and curated research.
- [Brands](https://authoritytech.io/brands.md): Client brand profiles and placement portfolios.
- [About](https://authoritytech.io/about.md): Company background and team.

## Links

- [Machine Relations](https://machinerelations.ai): The definitive resource for the category coined by Jaxon Parrott.
- [MRI Score](https://machinerelations.ai/glossary/mri-score): The Machine Relations Index metric for AI source authority.
- [Book a Strategy Call](https://cal.com/christian-lehman-at/30min?overlayCalendar=true): Primary CTA for prospective clients.